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Matosas López, Luis luis.matosas@urjc.es

Economía Financiera y Contabilidad e Idioma Moderno / Universidad Rey Juan Carlos

Actividades

Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales

  • Matosas-Lopez, Luis
  • Cuevas-Molano, Elena;

Behavioral Sciences - 1/10/2022

10.3390/bs12100394 Ver en origen

  • ISSN 2076328X

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry

  • Matosas-Lopez, Luis
  • Romero-Ania, Alberto;

Journal Of Theoretical And Applied Electronic Commerce Research (p. 3269-3281) - 1/12/2021

10.3390/jtaer16070177 Ver en origen

  • ISSN 07181876

Proposals for more efficient social media marketing strategies. The analysis of university corporate accounts

  • Matosas-Lopez, Luis
  • Cuevas-Molano, Elena;

Vivat Academia (p. 409-428) - 1/1/2021

10.15178/va.2021.154.e1358 Ver en origen

  • ISSN 15752844

Factors Increasing Consumer Engagement of Branded Content in Instagram

  • Cuevas-Molano, Elena
  • Matosas-Lopez, Luis
  • Bernal-Bravo, Cesar;

Ieee Access (p. 143531-143548) - 1/1/2021

10.1109/access.2021.3121186 Ver en origen

  • ISSN 21693536

Relationship between social media and digital resources of instruction in the university: comparative Spain - Colombia

  • Matosas-Lopez, Luis
  • Luzardo-Briceno, Marianela
  • Aguilar-Jimenez, Alba-Soraya
  • Jaimes-Carrillo, Ludym;

Píxel-Bit. Revista De Medios Y Educación (p. 77-93) - 1/1/2021

10.12795/pixelbit.77522 Ver en origen

  • ISSN 11338482

The management of digital marketing strategies in social network services: A comparison between American and European organizations

  • Matosas-López L

Journal Of Open Innovation: Technology, Market, And Complexity (p. 1-17) - 1/1/2021

10.3390/joitmc7010065 Ver en origen

  • ISSN 21998531

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions

  • Matosas-Lopez, Luis
  • Romero-Ania, Alberto;

Applied Sciences-Basel - 1/8/2020

10.3390/app10155167 Ver en origen

  • ISSN 20763417

Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument

  • Gómez-García M
  • Matosas-López L
  • Ruiz-Palmero J

Sustainability - 1/5/2020

10.3390/su12093503 Ver en origen

  • ISSN 20711050

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

  • Gomez-Garcia, Melchor
  • Soto-Varela, Roberto
  • Boumadan, Moussa
  • Matosas-Lopez, Luis;

Interactive Learning Environments (p. 1279-1292) - 14/10/2020

10.1080/10494820.2020.1830120 Ver en origen

  • ISSN 10494820

Presence of ICT in the design of BARS for the assessment of teaching efficiency in online modalities

  • Matosas-Lopez, Luis
  • Bernal-Bravo, Cesar;

Psychology, Society & Education (p. 43-56) - 1/1/2020

10.25115/psye.v10i1.2501 Ver en origen

  • ISSN 1989709X

Este/a investigador/a no tiene libros.

Approach to social media marketing strategies in different world regions: A descriptive study

  • Matosas-López L
  • Alvarez RB

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 261-285) - 1/1/2021

10.4018/978-1-7998-8003-5.ch015 Ver en origen

Quality systems for a responsible management in the university: Measuring the performance of teaching staff

  • Matosas-López L
  • Soto-Varela R
  • Gómez-García M
  • Boumadan M

Sustainable and Responsible Entrepreneurship and Key Drivers of Performance (p. 102-124) - 1/1/2021

10.4018/978-1-7998-7951-0.ch006 Ver en origen

Este/a investigador/a no tiene congresos.

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 18/03/24 23:06