Constructing an Instrument with Behavioral Scales to Assess Teaching Quality in Blended Learning Modalities - Matosas-Lopez, Luis; Carlos Aguado-Franco, Juan; Gomez-Galan, Jose; (Naer: Journal Of New Approaches In Educational Research, 2019)

Converting Likert Scales Into Behavioral Anchored Rating Scales(Bars) For The Evaluation of Teaching Effectiveness For Formative Purposes - Matosas-Lopez, Luis; Leguey-Galan, Santiago; Miguel Doncel-Pedrera, Luis; (Journal Of University Teaching & Learning Practice, 2019)

Benefits in the distribution of evaluation of teaching web questionnaires through SMS messaging in the university context: participation rates, investment of time when completing the questionnaire and data collection periods - Matosas-Lopez, Luis; Garcia-Sanchez, Beatriz; (Revista Complutense De Educacion, 2019)

Bibliometric analysis of studies of brand content strategy within social media [Análisis bibliométrico de estudios sobre la estrategia de contenidos de marca en los medios sociales] - Cuevas-Molano E; Sánchez Cid M; Matosas-López L (Comunicacion Y Sociedad, 2019)

Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales - Matosas-Lopez, Luis; Cuevas-Molano, Elena; (Behavioral Sciences, 2022)

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry - Matosas-Lopez, Luis; Romero-Ania, Alberto; (Journal Of Theoretical And Applied Electronic Commerce Research, 2021)

Proposals for more efficient social media marketing strategies. The analysis of university corporate accounts - Matosas-Lopez, Luis; Cuevas-Molano, Elena; (Vivat Academia, 2021)

Factors Increasing Consumer Engagement of Branded Content in Instagram - Cuevas-Molano, Elena; Matosas-Lopez, Luis; Bernal-Bravo, Cesar; (Ieee Access, 2021)

Relationship between social media and digital resources of instruction in the university: comparative Spain - Colombia - Matosas-Lopez, Luis; Luzardo-Briceno, Marianela; Aguilar-Jimenez, Alba-Soraya; Jaimes-Carrillo, Ludym; (Píxel-Bit. Revista De Medios Y Educación, 2021)

The management of digital marketing strategies in social network services: A comparison between American and European organizations - Matosas-López L (Journal Of Open Innovation: Technology, Market, And Complexity, 2021)

Approach to social media marketing strategies in different world regions: A descriptive study - Matosas-López L; Alvarez RB (Advanced Digital Marketing Strategies in a Data-Driven Era, 2021)

Quality systems for a responsible management in the university: Measuring the performance of teaching staff - Matosas-López L; Soto-Varela R; Gómez-García M; Boumadan M (Sustainable and Responsible Entrepreneurship and Key Drivers of Performance, 2021)

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources? - Gomez-Garcia, Melchor; Soto-Varela, Roberto; Boumadan, Moussa; Matosas-Lopez, Luis; (Interactive Learning Environments, 2020)

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions - Matosas-Lopez, Luis; Romero-Ania, Alberto; (Applied Sciences-Basel, 2020)

Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument - Gómez-García M; Matosas-López L; Ruiz-Palmero J (Sustainability, 2020)

Presence of ICT in the design of BARS for the assessment of teaching efficiency in online modalities - Matosas-Lopez, Luis; Bernal-Bravo, Cesar; (Psychology, Society & Education, 2020)

Quality Control Systems in Higher Education Supported by the Use of Mobile Messaging Services - Matosas-Lopez, Luis; Bernal-Bravo, Cesar; Romero-Ania, Alberto; Palomero-Ilardia, Irene; (Sustainability, 2019)

Do Students Read Teacher Evaluation Surveys when Participation Incentives are Applied? An Empirical Approach - Matosas-Lopez, Luis; Romero-Ania, Alberto; Cuevas-Molano, Elena; (Reice. Revista Iberoamericana Sobre Calidad, Eficacia Y Cambio En Educación, 2019)

How to deal with the problem of loss of behavioral information during the construction of Behaviorally Anchored Rating Scales (BARS). The teaching efficiency assessment case in the university context [Cómo resolver el problema de pérdida de información conductual en el diseño de Behaviorally Anchored Rating Scales-BARS. El caso de la medición de la eficiencia docente en el contexto universitario] - Matosas-López L; Leguey-Galán S; Leguey-Galán S (Espacios, 2019)

Variables of Twitter's brand activity that influence audience spreading behavior of branded content - Matosas Lopez, Luis; (Esic Market, 2018)

Core behavioral aspects of university professors in Student Evaluation of Teaching (SET) for blended learning models [Aspectos de comportamiento básico del profesor universitario en los procesos de valoración docente para modalidades blended learning] - Matosas L (Espacios, 2018)

What drives students' satisfaction with instruction? [¿De qué depende la satisfacción del alumnado con la actividad docente?] - Leguey Galán S; Leguey Galán S; Matosas López L (Espacios, 2018)