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Matosas López, Luis luis.matosas@urjc.es

Economía Financiera y Contabilidad e Idioma Moderno / Universidad Rey Juan Carlos

Publications

Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales

  • Matosas-Lopez, Luis
  • Cuevas-Molano, Elena;

Behavioral Sciences - 1/10/2022

10.3390/bs12100394 View at source

  • ISSN 2076328X

How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry

  • Matosas-Lopez, Luis
  • Romero-Ania, Alberto;

Journal Of Theoretical And Applied Electronic Commerce Research (p. 3269-3281) - 1/12/2021

10.3390/jtaer16070177 View at source

  • ISSN 07181876

Proposals for more efficient social media marketing strategies. The analysis of university corporate accounts

  • Matosas-Lopez, Luis
  • Cuevas-Molano, Elena;

Vivat Academia (p. 409-428) - 1/1/2021

10.15178/va.2021.154.e1358 View at source

  • ISSN 15752844

Factors Increasing Consumer Engagement of Branded Content in Instagram

  • Cuevas-Molano, Elena
  • Matosas-Lopez, Luis
  • Bernal-Bravo, Cesar;

Ieee Access (p. 143531-143548) - 1/1/2021

10.1109/access.2021.3121186 View at source

  • ISSN 21693536

Relationship between social media and digital resources of instruction in the university: comparative Spain - Colombia

  • Matosas-Lopez, Luis
  • Luzardo-Briceno, Marianela
  • Aguilar-Jimenez, Alba-Soraya
  • Jaimes-Carrillo, Ludym;

Píxel-Bit. Revista De Medios Y Educación (p. 77-93) - 1/1/2021

10.12795/pixelbit.77522 View at source

  • ISSN 11338482

The management of digital marketing strategies in social network services: A comparison between American and European organizations

  • Matosas-López L

Journal Of Open Innovation: Technology, Market, And Complexity (p. 1-17) - 1/1/2021

10.3390/joitmc7010065 View at source

  • ISSN 21998531

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions

  • Matosas-Lopez, Luis
  • Romero-Ania, Alberto;

Applied Sciences-Basel - 1/8/2020

10.3390/app10155167 View at source

  • ISSN 20763417

Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument

  • Gómez-García M
  • Matosas-López L
  • Ruiz-Palmero J

Sustainability - 1/5/2020

10.3390/su12093503 View at source

  • ISSN 20711050

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

  • Gomez-Garcia, Melchor
  • Soto-Varela, Roberto
  • Boumadan, Moussa
  • Matosas-Lopez, Luis;

Interactive Learning Environments (p. 1279-1292) - 14/10/2020

10.1080/10494820.2020.1830120 View at source

  • ISSN 10494820

Presence of ICT in the design of BARS for the assessment of teaching efficiency in online modalities

  • Matosas-Lopez, Luis
  • Bernal-Bravo, Cesar;

Psychology, Society & Education (p. 43-56) - 1/1/2020

10.25115/psye.v10i1.2501 View at source

  • ISSN 1989709X

This researcher has no books.

Approach to social media marketing strategies in different world regions: A descriptive study

  • Matosas-López L
  • Alvarez RB

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 261-285) - 1/1/2021

10.4018/978-1-7998-8003-5.ch015 View at source

Quality systems for a responsible management in the university: Measuring the performance of teaching staff

  • Matosas-López L
  • Soto-Varela R
  • Gómez-García M
  • Boumadan M

Sustainable and Responsible Entrepreneurship and Key Drivers of Performance (p. 102-124) - 1/1/2021

10.4018/978-1-7998-7951-0.ch006 View at source

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 3/18/24 11:06 PM