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Tobon Perilla, Sandra Maribel sandra.tobon@uam.es

Organización de empresas / Universidad Autónoma de Madrid

Publications

Game on: curbing impulse buying and returns in apparel e-tailers

  • Tobon, Sandra
  • Abril, Carmen

Review Of Managerial Science (p. 1783-1817) - 1/6/2025

10486/716380 View at source

  • ISSN 18636683

Sustainable investing among young generations: balancing ideals and financial realities

  • Sanchez, Laura Gomez
  • Tobon, Sandra

Discover Sustainability - 10/4/2025

10486/719636 View at source

  • ISSN 26629984

Airport Infrastructure Development: A Comprehensive Impact Review

  • Melgar, Sebastian
  • Torres Polo, Marta
  • Tobón Perilla, Sandra Maribel

International Journal Of Professional Business Review (p. 12-0) - 1/1/2024

10.26668/businessreview/2024.v9i1.4166 View at source

  • ISSN 25253654

The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence

  • Tobón Perilla, Sandra Maribel
  • García de Madariaga Miranda, Jesús

Journal Of Theoretical And Applied Electronic Commerce Research (p. 748-767) - 1/7/2021

10.3390/jtaer16040043 View at source

  • ISSN 07181876

Influencers vs the power of the crowd: A research about social influence on digital era

  • Tobon, Sandra
  • Garcia-Madariaga, Jesus

Estudios Gerenciales: Journal Of Management And Economics For Iberoamerica (p. 601-609) - 1/10/2021

10.18046/j.estger.2021.161.4498 View at source

  • ISSN 01235923

Gamification and online consumer decisions: Is the game over?

  • Tobon, Sandra
  • Ruiz-Alba, Jose L
  • Garcia-Madariaga, Jesus

Decision Support Systems (p. 113167-e113167) - 1/1/2020

10.1016/j.dss.2019.113167 View at source

  • ISSN 01679236

El papel de la discriminación de estímulos en la lealtad hacia un producto de consumo masivo

  • Tobón Perilla, Sandra Maribel
  • Pérez Acosta, Andrés Manuel

Revista Universidad Empresa (p. 85-101) - 1/1/2016

  • ISSN 01244639
  • iMarina

Turismo religioso: fenómeno social y económico

  • Tobón Perilla, Sandra Maribel
  • Tobón Perilla, Natalia

Turismo Y Sociedad (p. 13-0) - 1/1/2013

  • ISSN 01207555
  • iMarina

This researcher has no books.

Exploring Services and Support for Credit-Mobile International Students

  • Adriana Pérez-Encinas
  • Pablo Villarrubia
  • Sandra Tobón

European Higher Education Area 2030: Bridging Realities For Tomorrow’s Higher Education (p. 61-82) - 8/4/2025

10486/719634 View at source

Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract

  • Abril C
  • Tobon S

Celebrating The Past And Future Of Marketing And Discovery With Social Impact. Amsac-Wc 2021. Developments In Marketing Science: Proceedings Of The Academy Of Marketing Science (p. 173-174) - 30/6/2022

10.1007/978-3-030-95346-1_57 View at source

  • ISSN 23636165

AI-Driven Circular Construction: Integrating Social, Economic, and Environmental Dimensions through a Holistic Triple-Bottom-Line Model

  • Guzman E
  • Tobon S
  • Andres B
  • Torres M

Proceedings Of The 31st Ice Ieee Itmc Conference On Engineering Technology And Innovation Ai Driven Industrial Transformation Digital Leadership In Technology Engineering Innovation And Entrepreneurship Ice 2025 - 1/1/2025

10.1109/ice/itmc65658.2025.11106619 View at source

Exploring Services and Support for International Mobile Students throughout an Institutional Survey Analysis

  • Pérez-Encinas, A., Villarrubia, P. & Tobon, S.

25/3/2024

  • iMarina

Dealing with Impulse Buyers: A Field Experiment

  • Abril, C. & Tobon, S.

25/6/2023

  • iMarina

Undesired Impulse e-Buying Behavior: An Exploratory Study

  • Abril, C. & Tobon, S.

1/6/2021

  • iMarina

The Dark Side of Impulse Buying: Gamified Strategies for e-tailers

  • Tobon, S. & Abril, C.

25/5/2021

  • iMarina

The electronic word of mouth (eWOM) influence on online consumer decisions

  • Tobon, S. & García-Madariaga, J.

12/9/2019

  • iMarina

Gamification in Marketing: Reality or fiction?

  • Tobon, S. Ruiz-Alba, J. & García-Madariaga, J.

27/5/2019

  • iMarina

Opinion leaders eWOM’ role in consumer online decisions: Does it really matters?

  • Tobon, S. & García-Madariaga, J.

11/9/2018

  • iMarina

The opinion leader’ eWOM influence on consumer online decisions: product type, valence, and shopping online experience

  • Tobon, S. & García-Madariaga, J.

22/5/2018

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

Gestión Integral de Materiales y Residuos en la Industria de la Construcción: Fomentando la Economía Circular mediante la Adopción de Inteligencia Artificial y Sistemas Inteligentes” (ref. SI4/PJI/2024-00211)

  • Eduardo Guzmán, IP. Equipo de Investigación: Sandra Tobon, Marta Torres

Period: From 03-01-2025

  • iMarina

Sustainable Network for agrofood loss and waste prevention, management, quantification and valorisation

  • PI: Gianfranco Romanazzi. Work Team: Sandra Tobon, others

Period: From 25-11-2024

  • iMarina

Games as Methods to Enhance Innovation and Entrepreneurship “Gamify”

  • Tobon Perilla, Sandra Maribel

Period: 01-09-2019 - 01-09-2021

  • iMarina

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 11/25/25 12:58 AM