Tobon Perilla, Sandra Maribel sandra.tobon@uam.es
Publications
- Articles 5
- Books 0
- Book chapters 1
- Conferences 0
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence
- Tobon, Sandra
- Garcia-Madariaga, Jesus;
Journal Of Theoretical And Applied Electronic Commerce Research (p. 748-767) - 1/7/2021
10.3390/jtaer16040043 View at source
- ISSN 07181876
Influencers vs the power of the crowd: A research about social influence on digital era
- Tobon, Sandra
- Garcia-Madariaga, Jesus;
Estudios Gerenciales: Journal Of Management And Economics For Iberoamerica (p. 601-609) - 1/10/2021
10.18046/j.estger.2021.161.4498 View at source
- ISSN 01235923
Gamification and online consumer decisions: Is the game over?
- Tobon, Sandra
- Ruiz-Alba, Jose L.
- Garcia-Madariaga, Jesus;
Decision Support Systems - 1/1/2020
10.1016/j.dss.2019.113167 View at source
- ISSN 01679236
El papel de la discriminación de estímulos en la lealtad hacia un producto de consumo masivo
- Sandra Maribel Tobón Perilla
- Andrés Manuel Pérez Acosta
Revista Universidad Empresa (p. 85-101) - 1/1/2016
- ISSN 01244639
- iMarina
This researcher has no books.
Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
- Abril, C., Tobon, S.
Celebrating The Past And Future Of Marketing And Discovery With Social Impact. Amsac-Wc 2021. Developments In Marketing Science: Proceedings Of The Academy Of Marketing Science (p. 173-174) - 30/6/2022
This researcher has no conferences.
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
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