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Sutil Martín, Dolores Lucía doloreslucia.sutil@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Psychometric properties and factor structure of a motivation scale for higher education students to graduate and stimulate their entrepreneurship

  • Villena-Martínez, EI
  • Rienda-Gómez, JJ
  • Sutil-Martín, DL
  • García-Muiña, FE

International Entrepreneurship And Management Journal (p. 1879-1906) - 1/9/2024

10.1007/s11365-024-00948-8 View at source

  • ISSN 15547191

Consumer neuroscience on branding and packaging: A review and future research agenda

  • Rodriguez, Victor Jose Cerro
  • Antonovica, Arta
  • Martin, Dolores Lucia Sutil

International Journal Of Consumer Studies (p. 2790-2815) - 4/4/2023

10.1111/ijcs.12936 View at source

  • ISSN 14706423

Herramientas de neurociencia en la investigación de marketing de branding y packaging

  • Víctor José Cerro Rodríguez
  • Dolores Lucía Sutil Martín
  • Itziar Cerro-Urcelay

Techno Review. International Technology, Science And Society Review / Revista Internacional De Tecnologã­a, Ciencia Y Sociedad (p. 347-370) - 8/12/2022

10.37467/revtechno.v11.3478 View at source

  • ISSN 26959933

Neuroscientific techniques applied to audiovisual stimuli: cognitive-emotional analysis of Heineken advertisements during COVID-19

  • Fernández, MR
  • Martín, LS
  • Tiralaso, HC

Icono 14 - 1/12/2022

10.7195/ri14.v20i2.1836 View at source

  • ISSN 16978293

El estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica

  • Rodríguez, VJC
  • Antonovica, A
  • Martín, DLS
  • Sebastián, MGD

Revista De Estudios Empresariales. Segunda Época. (p. 197-229) - 1/1/2022

10.17561/ree.n2.2022.6885 View at source

  • ISSN 19889046

The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z (vol 11, 1728, 2020)

  • Sutil-Martín, DL
  • Rienda-Gómez, JJ

Frontiers In Psychology - 2/9/2021

10.3389/fpsyg.2021.752308 View at source

  • ISSN 16641078

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

  • Baños-González, M
  • Rajas-Fernández, M
  • Sutil-Martín, DL

International Journal Of Environmental Research And Public Health - 1/8/2021

10.3390/ijerph18168721 View at source

  • ISSN 16604601

Soft Skills Training Program Based on Serious Games

  • Sutil-Martín, DL
  • Otamendi, FJ

Sustainability - 1/8/2021

10.3390/su13158582 View at source

  • ISSN 20711050

The Emotional Effectiveness of Advertisement

  • Otamendi, FJ
  • Martín, DLS

Frontiers In Psychology - 4/9/2020

10.3389/fpsyg.2020.02088 View at source

  • ISSN 16641078

A Novel Integrating Virtual Reality Approach for the Assessment of the Attachment Behavioral System

  • Giglioli, IAC
  • Pravettoni, G
  • Martín, DLS
  • Parra, E
  • Raya, MA

Frontiers In Psychology - 28/6/2017

10.3389/fpsyg.2017.00959 View at source

  • ISSN 16641078

This researcher has no books.

This researcher has no book chapters.

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

IMPACTO DE LA ACULTURACIÓN EN EL PROCESAMIENTO DE LAS EMOCIONES DESDE UNA PERSPECTIVA DE NEUROCIENCIAS Y MARKETING

  • MARTÍN CASTEJÓN, PEDRO JUAN (Director)
  • Sacristán Navarro, María Asunción (Codirector)
  • Sutil Martin, Dolores Lucia (Codirector) Doctorando: ALEXANDER VARON SANDOVAL

20/3/2024

  • iMarina

La influencia de la experiencia de marca en las preferencias y comportamiento del consumidor centennial, en el sector de la dermocosmética en España

  • Sacristán Navarro, María Asunción (Tutor)
  • Sutil Martin, Dolores Lucia (Director) Doctorando: MARTA GOTOR CUAIRAN

29/2/2024

  • iMarina

Neuromarketing del vino: evaluación del branding y el packaging desde el campo de la neurociencia

  • Antonovica, Arta (Tutor)
  • Sutil Martin, Dolores Lucia (Codirector) Doctorando: VICTOR JOSE CERRO RODRIGUEZ

16/6/2023

  • iMarina

This researcher has no patents or software licenses.

Last data update: 9/24/25 3:11 AM