RDF/XML JSON-LD N3/Turtle RDF/JSON

Sutil Martín, Dolores Lucía doloreslucia.sutil@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Herramientas de neurociencia en la investigación de marketing de branding y packaging

  • Cerro Rodríguez, Víctor José
  • Sutil Martín, Dolores Lucía
  • Cerro Urcelay, Itziar

Techno Review. International Technology, Science And Society Review / Revista Internacional De Tecnologã­a, Ciencia Y Sociedad - 8/12/2022

10.37467/revtechno.v11.3478 View at source

  • ISSN 26959933

Neuroscientific techniques applied to audiovisual stimuli: cognitive-emotional analysis of Heineken advertisements during COVID-19

  • Rajas Fernandez, Mario
  • Sutil Martin, Lucia
  • Canorea Tiralaso, Hector;

Icono 14 - 1/12/2022

10.7195/ri14.v20i2.1836 View at source

  • ISSN 16978293

El estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica

  • Víctor José Cerro Rodríguez
  • Arta Antonovica
  • Dolores Lucía Sutil Martín
  • María García de Blanes Sebastián

Revista De Estudios Empresariales. Segunda Época. (p. 197-229) - 1/1/2022

10.17561/ree.n2.2022.6885 View at source

  • ISSN 19889046

The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z (vol 11, 1728, 2020)

  • Sutil-Martin, Dolores Lucia
  • Rienda-Gomez, Juan Jose;

Frontiers In Psychology - 2/9/2021

10.3389/fpsyg.2021.752308 View at source

  • ISSN 16641078

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

  • Banos-Gonzalez, Miguel
  • Rajas-Fernandez, Mario
  • Lucia Sutil-Martin, Dolores;

International Journal Of Environmental Research And Public Health - 1/8/2021

10.3390/ijerph18168721 View at source

  • ISSN 16604601

Soft Skills Training Program Based on Serious Games

  • Lucia Sutil-Martin, Dolores
  • Javier Otamendi, F.;

Sustainability - 1/8/2021

10.3390/su13158582 View at source

  • ISSN 20711050

The Emotional Effectiveness of Advertisement

  • Otamendi, F. Javier
  • Sutil Martin, Dolores Lucia;

Frontiers In Psychology - 4/9/2020

10.3389/fpsyg.2020.02088 View at source

  • ISSN 16641078

A Novel Integrating Virtual Reality Approach for the Assessment of the Attachment Behavioral System

  • Chicchi Giglioli, Irene Alice
  • Pravettoni, Gabriella
  • Sutil Martin, Delores Lucia
  • Parra, Elena
  • Raya, Mariano A.;

Frontiers In Psychology - 28/6/2017

10.3389/fpsyg.2017.00959 View at source

  • ISSN 16641078

This researcher has no books.

This researcher has no book chapters.

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 7/14/23 2:02 PM