Matosas López, Luis luis.matosas@urjc.es
Publications
- Articles 20
- Books 0
- Book chapters 2
- Conferences 0
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
Proposals for more efficient social media marketing strategies. The analysis of university corporate accounts
- Matosas-Lopez, Luis
- Cuevas-Molano, Elena;
Vivat Academia (p. 409-428) - 1/1/2021
10.15178/va.2021.154.e1358 View at source
- ISSN 15752844
Quality Control Systems in Higher Education Supported by the Use of Mobile Messaging Services
- Matosas-Lopez, Luis
- Bernal-Bravo, Cesar
- Romero-Ania, Alberto
- Palomero-Ilardia, Irene;
Sustainability - 1/11/2019
10.3390/su11216063 View at source
- ISSN 20711050
Social Networks Use Patterns among University Youth: The Validity and Reliability of an Updated Measurement Instrument
- Gómez-García M
- Matosas-López L
- Ruiz-Palmero J
Sustainability - 1/5/2020
10.3390/su12093503 View at source
- ISSN 20711050
Benefits in the distribution of evaluation of teaching web questionnaires through SMS messaging in the university context: participation rates, investment of time when completing the questionnaire and data collection periods
- Matosas-Lopez, Luis
- Garcia-Sanchez, Beatriz;
Revista Complutense De Educacion (p. 831-845) - 1/1/2019
10.5209/rced.59224 View at source
- ISSN 19882793
Do Students Read Teacher Evaluation Surveys when Participation Incentives are Applied? An Empirical Approach
- Matosas-Lopez, Luis
- Romero-Ania, Alberto
- Cuevas-Molano, Elena;
Reice. Revista Iberoamericana Sobre Calidad, Eficacia Y Cambio En Educación (p. 99-124) - 1/7/2019
10.15366/reice2019.17.3.006 View at source
- ISSN 16964713
Relationship between social media and digital resources of instruction in the university: comparative Spain - Colombia
- Matosas-Lopez, Luis
- Luzardo-Briceno, Marianela
- Aguilar-Jimenez, Alba-Soraya
- Jaimes-Carrillo, Ludym;
Píxel-Bit. Revista De Medios Y Educación (p. 77-93) - 1/1/2021
10.12795/pixelbit.77522 View at source
- ISSN 11338482
Presence of ICT in the design of BARS for the assessment of teaching efficiency in online modalities
- Matosas-Lopez, Luis
- Bernal-Bravo, Cesar;
Psychology, Society & Education (p. 43-56) - 1/1/2020
10.25115/psye.v10i1.2501 View at source
- ISSN 1989709X
Constructing an Instrument with Behavioral Scales to Assess Teaching Quality in Blended Learning Modalities
- Matosas-Lopez, Luis
- Carlos Aguado-Franco, Juan
- Gomez-Galan, Jose;
Naer: Journal Of New Approaches In Educational Research (p. 142-165) - 1/7/2019
10.7821/naer.2019.7.410 View at source
- ISSN 22547339
Converting Likert Scales Into Behavioral Anchored Rating Scales(Bars) For The Evaluation of Teaching Effectiveness For Formative Purposes
- Matosas-Lopez, Luis
- Leguey-Galan, Santiago
- Miguel Doncel-Pedrera, Luis;
Journal Of University Teaching & Learning Practice - 1/1/2019
- ISSN 14499789
- iMarina
How to Improve Customer Engagement in Social Networks: A Study of Spanish Brands in the Automotive Industry
- Matosas-Lopez, Luis
- Romero-Ania, Alberto;
Journal Of Theoretical And Applied Electronic Commerce Research (p. 3269-3281) - 1/12/2021
10.3390/jtaer16070177 View at source
- ISSN 07181876
This researcher has no books.
Quality systems for a responsible management in the university: Measuring the performance of teaching staff
- Matosas-López L
- Soto-Varela R
- Gómez-García M
- Boumadan M
Sustainable and Responsible Entrepreneurship and Key Drivers of Performance (p. 102-124) - 1/1/2021
Approach to social media marketing strategies in different world regions: A descriptive study
- Matosas-López L
- Alvarez RB
Advanced Digital Marketing Strategies in a Data-Driven Era (p. 261-285) - 1/1/2021
This researcher has no conferences.
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
Research groups
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Grupo de investigación consolidado en Comunicación y Cultura Digital de la Universidad Rey Juan Carlos. Ciberimaginario | Research group in Digital Cuture and Communication of the University Rey Juan Carlos. Ciberimaginario.
Role: Investigador
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Grupo de investigación emergente Laboratorio de Innovación y didáctica aplicada de la Universidad Rey Juan Carlos
Role: Colaborador
Researcher profiles
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ORCID
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Scopus Author ID
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Dialnet id