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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Incorporation of the emotional indicators of the patient journey into healthcare organization management

  • Rodríguez-Fuertes, A.
  • Reinares-Lara, P.
  • Garcia-Henche, B.

Health Expectations (p. 297-306) - 1/1/2022

Editor: John Wiley and Sons Inc

10.1111/hex.13656 View at source

  • ISSN 13696513
  • ISSN/ISBN 1369-7625

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, P
  • Martín-Santana, JD

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

  • ISSN 09696989

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

  • Juaneda-Ayensa, E
  • Olarte-Pascual, C
  • Reinares-Lara, E
  • Reinares-Lara, P

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 View at source

  • ISSN 0007070X

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, P
  • Martín-Santana, JD
  • Reinares-Lara, E

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

  • ISSN 12123609

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

  • Fernandez, AI
  • Lara, PR
  • Ugalde, MC
  • Sisodia, GS

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 View at source

  • ISSN 09696989

Using Radio Advertising to Promote Blood Donation

  • Martín-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 View at source

  • ISSN 15406997

How does the radio spokesperson's voice influence credibility?

  • Martín-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 View at source

  • ISSN 16134087

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

  • Martin-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er View at source

  • ISSN 19882157

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 View at source

  • ISSN 24449695

This researcher has no books.

New Forms of Advertising in Television: Types and Effectiveness

  • Arrazola, M
  • de Hevia, J
  • Reinares, P

ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (p. 47-76) - 1/1/2016

10.1108/9781785603129 View at source

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, P
  • Ortiz-de-Urbina-Criado, M

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 11/9/25 12:15 PM