The Cognitive Dimension and the Affective Dimension in the Patient's Experience

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

• ISSN 16641078
• ISSN/ISBN 1664-1078

• Dialnet
• iMarina

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

• ISSN 09696989

• iMarina

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 View at source

• ISSN 0007070X

• iMarina

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

• ISSN 12123609

• iMarina

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 View at source

• ISSN 09696989

• iMarina

Using Radio Advertising to Promote Blood Donation

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 View at source

• ISSN 15406997

• iMarina

How does the radio spokesperson's voice influence credibility?

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 View at source

• ISSN 16134087

• iMarina

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er View at source

• ISSN 19882157

• iMarina

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 View at source

• ISSN 24449695

• iMarina

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 View at source

• ISSN 00218499

• iMarina