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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Incorporation of the emotional indicators of the patient journey into healthcare organization management

  • Rodríguez-Fuertes, A
  • Reinares-Lara, P
  • Garcia-Henche, B

Health Expectations (p. 297-306) - 1/1/2022

Editor: John Wiley and Sons Inc

10.1111/hex.13656 Ver en origen

  • ISSN 13696513
  • ISSN/ISBN 1369-7625

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Feinares-Lara, P
  • Rodriguez-Fuertes, A
  • Garcia-Henche, B

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 Ver en origen

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, P
  • Martín-Santana, JD

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 Ver en origen

  • ISSN 09696989

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

  • Juaneda-Ayensa, E
  • Olarte-Pascual, C
  • Reinares-Lara, E
  • Reinares-Lara, P

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 Ver en origen

  • ISSN 0007070X

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, P
  • Martín-Santana, JD
  • Reinares-Lara, E

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 Ver en origen

  • ISSN 12123609

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

  • Fernandez, AI
  • Lara, PR
  • Ugalde, MC
  • Sisodia, GS

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 Ver en origen

  • ISSN 09696989

Using Radio Advertising to Promote Blood Donation

  • Martín-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 Ver en origen

  • ISSN 15406997

How does the radio spokesperson's voice influence credibility?

  • Martín-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 Ver en origen

  • ISSN 16134087

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

  • Martin-Santana, JD
  • Reinares-Lara, E
  • Reinares-Lara, P

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er Ver en origen

  • ISSN 19882157

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 Ver en origen

  • ISSN 24449695

Este/a investigador/a no tiene libros.

New Forms of Advertising in Television: Types and Effectiveness

  • Arrazola, M
  • de Hevia, J
  • Reinares, P

ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (p. 47-76) - 1/1/2016

10.1108/9781785603129 Ver en origen

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, P
  • Ortiz-de-Urbina-Criado, M

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 13/02/25 16:56