Reyes Menéndez, Ana Luisa ana.reyes@urjc.es
Actividades
- Artículos 37
- Libros 0
- Capítulos de libro 1
- Congresos 2
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 3
- Patentes o licencias de software 0
Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda
- Ruiz-Lacaci N
- Reyes-Menéndez A
- Belmonte AV
Tourism & Management Studies (p. 15-32) - 1/1/2024
10.18089/tms.2024si02 Ver en origen
- ISSN 21828458
Understanding STI and SDG with artificial intelligence: A review and research agenda for entrepreneurial action
- Reyes-Menendez, Ana
- -Mediavilla, Jorge Clemente
- Villagra, Nuria
Technological Forecasting And Social Change - 1/11/2023
10.1016/j.techfore.2023.122785 Ver en origen
- ISSN 00401625
Leveraging user behavior and data science technologies for management: An overview
- Blasco-Arcas, L
- Kastanakis, MN
- Alcañiz, M
- Reyes-Menendez, A
Journal Of Business Research - 1/1/2023
10.1016/j.jbusres.2022.113325 Ver en origen
- ISSN 01482963
Using algorithms to identify social activism and climate skepticism in user-generated content on Twitter
- Villagra, N
- Reyes-Menéndez, A
- Clemente-Mediavilla, J
- Semova, DJ
Profesional De La Informacion - 1/1/2023
10.3145/epi.2023.may.15 Ver en origen
- ISSN 13866710
Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?
- Suárez S
- Reyes-Menendez A
Applied Marketing Analytics (p. 45-53) - 1/1/2023
- ISSN 20547552
- iMarina
The role of consumer data in marketing: A research agenda
- Blasco-Arcas, L
- Lee, HHM
- Kastanakis, MN
- Alcaniz, M
- Reyes-Menendez, A
Journal Of Business Research (p. 436-452) - 1/7/2022
10.1016/j.jbusres.2022.03.054 Ver en origen
- ISSN 01482963
Revisiting the impact of perceived social value on consumer behavior toward luxury brands
- Reyes-Menendez, A
- Palos-Sanchez, P
- Saura, JR
- Santos, CR
European Management Journal (p. 224-233) - 1/4/2022
10.1016/j.emj.2021.06.006 Ver en origen
- ISSN 02632373
Innovative methods to measure digital marketing analytics: Part 1
- Reyes-Menendez A
- Ruiz-Lacaci N
- Palos-Sanchez P
Applied Marketing Analytics (p. 108-110) - 1/1/2022
- ISSN 20547552
- iMarina
How eye tracking can predict consumer behaviour preferences on mobile devices
- Reyes-Menéndez A
- Žiaran P
- Antolín-Prieto R
- Ruiz-Lacaci N
Applied Marketing Analytics (p. 239-254) - 1/1/2022
- ISSN 20547552
- iMarina
Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis
- Saura, JR
- Reyes-Menéndez, A
- deMatos, N
- Correia, MB
Journal Of Theoretical And Applied Electronic Commerce Research (p. 1929-1944) - 1/9/2021
10.3390/jtaer16060108 Ver en origen
- ISSN 07181876
Este/a investigador/a no tiene libros.
KPIs for mobile apps and digital data management in healthcare
- Antolín-Prieto R
- Ruiz-Lacaci N
- Reyes-Menendez A
Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021
Evaluating the Benefits of Omnichannel Retail
- Beatrice Failli Forzoni
- Ana Reyes-Menéndez
- Beatriz Rodríguez Herráez
Change Management As A Tool To Implement Gender Equality: The Spanish Banking Sector Case (p. 176-203) - 1/8/2022
10.4018/978-1-6684-3430-7.ch010 Ver en origen
- ISSN 2327350X
The Digital Tourism Business
- José Ramón Saura
- Ana Reyes-Menéndez
- Pedro R. Palos‐Sánchez
Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019
10.4018/978-1-5225-9783-4.ch001 Ver en origen
- ISSN 23275502
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Challenges in Poetry: From the Educational to the Dialectical¿
- Reyes Menéndez, Ana Luisa (Director) Doctorando: JONATHAN TEUMA
21/6/2024
- iMarina
La importancia del análisis biométrico para la comprensión del comportamiento del consumidor turístico
- Vico Belmonte, Ana Pilar (Codirector)
- Reyes Menéndez, Ana Luisa (Director) Doctorando: NURIA RUIZ LACACI
20/6/2024
- iMarina
La evolución del marketing digital y la introducción a las técnicas de neuromarketing como métodos de estudio del comportamiento del consumidor para generar valor a las marcas del sector de la moda.
- Saura Lacárcel, José Ramón (Director)
- Díaz Garrido, Eloisa (Codirector)
- Reyes Menéndez, Ana Luisa (Codirector) Doctorando: ROCIO LOPEZ MUNIESA
17/5/2024
- iMarina
Este/a investigador/a no tiene patentes o licencias de software.
Grupos de investigación
Perfiles de investigador/a
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ORCID
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