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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda

  • Ruiz-Lacaci N
  • Reyes-Menéndez A
  • Belmonte AV

Tourism & Management Studies (p. 15-32) - 1/1/2024

10.18089/tms.2024si02 Ver en origen

  • ISSN 21828458

Understanding STI and SDG with artificial intelligence: A review and research agenda for entrepreneurial action

  • Reyes-Menendez, Ana
  • -Mediavilla, Jorge Clemente
  • Villagra, Nuria

Technological Forecasting And Social Change - 1/11/2023

10.1016/j.techfore.2023.122785 Ver en origen

  • ISSN 00401625

Leveraging user behavior and data science technologies for management: An overview

  • Blasco-Arcas, L
  • Kastanakis, MN
  • Alcañiz, M
  • Reyes-Menendez, A

Journal Of Business Research - 1/1/2023

10.1016/j.jbusres.2022.113325 Ver en origen

  • ISSN 01482963

Using algorithms to identify social activism and climate skepticism in user-generated content on Twitter

  • Villagra, N
  • Reyes-Menéndez, A
  • Clemente-Mediavilla, J
  • Semova, DJ

Profesional De La Informacion - 1/1/2023

10.3145/epi.2023.may.15 Ver en origen

  • ISSN 13866710

Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?

  • Suárez S
  • Reyes-Menendez A

Applied Marketing Analytics (p. 45-53) - 1/1/2023

  • ISSN 20547552
  • iMarina

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, L
  • Lee, HHM
  • Kastanakis, MN
  • Alcaniz, M
  • Reyes-Menendez, A

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 Ver en origen

  • ISSN 01482963

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, A
  • Palos-Sanchez, P
  • Saura, JR
  • Santos, CR

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 Ver en origen

  • ISSN 02632373

Innovative methods to measure digital marketing analytics: Part 1

  • Reyes-Menendez A
  • Ruiz-Lacaci N
  • Palos-Sanchez P

Applied Marketing Analytics (p. 108-110) - 1/1/2022

  • ISSN 20547552
  • iMarina

How eye tracking can predict consumer behaviour preferences on mobile devices

  • Reyes-Menéndez A
  • Žiaran P
  • Antolín-Prieto R
  • Ruiz-Lacaci N

Applied Marketing Analytics (p. 239-254) - 1/1/2022

  • ISSN 20547552
  • iMarina

Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis

  • Saura, JR
  • Reyes-Menéndez, A
  • deMatos, N
  • Correia, MB

Journal Of Theoretical And Applied Electronic Commerce Research (p. 1929-1944) - 1/9/2021

10.3390/jtaer16060108 Ver en origen

  • ISSN 07181876

Este/a investigador/a no tiene libros.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 Ver en origen

Evaluating the Benefits of Omnichannel Retail

  • Beatrice Failli Forzoni
  • Ana Reyes-Menéndez
  • Beatriz Rodríguez Herráez

Change Management As A Tool To Implement Gender Equality: The Spanish Banking Sector Case (p. 176-203) - 1/8/2022

10.4018/978-1-6684-3430-7.ch010 Ver en origen

  • ISSN 2327350X

The Digital Tourism Business

  • José Ramón Saura
  • Ana Reyes-Menéndez
  • Pedro R. Palos‐Sánchez

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Challenges in Poetry: From the Educational to the Dialectical¿

  • Reyes Menéndez, Ana Luisa (Director) Doctorando: JONATHAN TEUMA

21/6/2024

  • iMarina

La importancia del análisis biométrico para la comprensión del comportamiento del consumidor turístico

  • Vico Belmonte, Ana Pilar (Codirector)
  • Reyes Menéndez, Ana Luisa (Director) Doctorando: NURIA RUIZ LACACI

20/6/2024

  • iMarina

La evolución del marketing digital y la introducción a las técnicas de neuromarketing como métodos de estudio del comportamiento del consumidor para generar valor a las marcas del sector de la moda.

  • Saura Lacárcel, José Ramón (Director)
  • Díaz Garrido, Eloisa (Codirector)
  • Reyes Menéndez, Ana Luisa (Codirector) Doctorando: ROCIO LOPEZ MUNIESA

17/5/2024

  • iMarina

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 13/02/25 16:57