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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT

  • Jorge Remondes
  • Marco Lamas
  • Lara Mendes Bacalhau
  • Ana Reyes-Menéndez
  • José Duarte Santos

Management In Review (p. 1-2) - 6/2/2025

10.61282/mir.v2i1.17 View at source

  • ISSN 2975-9854

Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda

  • Ruiz-Lacaci, N
  • Reyes-Menéndez, A
  • Belmonte, AV

Tourism & Management Studies (p. 15-32) - 1/1/2024

10.18089/tms.2024si02 View at source

  • ISSN 21828458

Young audiences and climate change. Communication analysis in different public arenas

  • Semova, DJ
  • Alonso, GT
  • García, NV
  • Mediavilla, JC
  • Escuredo, AC
  • Reyes, A

Visions For Sustainability (p. 27-45) - 1/1/2024

10.13135/2384-8677/8014 View at source

  • ISSN 23848677

Understanding STI and SDG with artificial intelligence: A review and research agenda for entrepreneurial action

  • Reyes-Menendez, Ana
  • -Mediavilla, Jorge Clemente
  • Villagra, Nuria

Technological Forecasting And Social Change - 1/11/2023

10.1016/j.techfore.2023.122785 View at source

  • ISSN 00401625

Leveraging user behavior and data science technologies for management: An overview

  • Blasco-Arcas, L
  • Kastanakis, MN
  • Alcañiz, M
  • Reyes-Menendez, A

Journal Of Business Research - 1/1/2023

10.1016/j.jbusres.2022.113325 View at source

  • ISSN 01482963

Using algorithms to identify social activism and climate skepticism in user-generated content on Twitter

  • Villagra, Nuria
  • Reyes-Menendez, Ana
  • Clemente-Mediavilla, Jorge
  • Semova, Dimitrina J

Profesional De La Informacion - 1/1/2023

10.3145/epi.2023.may.15 View at source

  • ISSN 13866710

Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?

  • Suárez S
  • Reyes-Menendez A

Applied Marketing Analytics (p. 45-53) - 1/1/2023

  • ISSN 20547552
  • iMarina

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, L
  • Lee, HHM
  • Kastanakis, MN
  • Alcaniz, M
  • Reyes-Menendez, A

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 View at source

  • ISSN 01482963

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, A
  • Palos-Sanchez, P
  • Saura, JR
  • Santos, CR

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 View at source

  • ISSN 02632373

Innovative methods to measure digital marketing analytics: Part 1

  • Reyes-Menendez A
  • Ruiz-Lacaci N
  • Palos-Sanchez P

Applied Marketing Analytics (p. 108-110) - 1/1/2022

  • ISSN 20547552
  • iMarina

This researcher has no books.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 View at source

Evaluating the Benefits of Omnichannel Retail

  • Beatrice Failli Forzoni
  • Ana Reyes-Menéndez
  • Beatriz Rodríguez Herráez

Change Management As A Tool To Implement Gender Equality: The Spanish Banking Sector Case (p. 176-203) - 1/8/2022

10.4018/978-1-6684-3430-7.ch010 View at source

  • ISSN 2327350X

The Digital Tourism Business

  • José Ramón Saura
  • Ana Reyes-Menéndez
  • Pedro R. Palos‐Sánchez

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 View at source

  • ISSN 23275502

This researcher has no working papers.

This researcher has no technical reports.

Adquisición de equipamiento para análisis de datos biométricos y comportamiento del consumidor digital.

  • Díaz Vega, Miriam (Investigador/a)
  • Espada Chavarría, Rosa María (Investigador/a)
  • Pinto Hernández, Fernando (Investigador/a)
  • Rodríguez Sánchez, José Luis (Investigador/a)
  • Muñoz Céspedes, Ester (Investigador/a)
  • López Bastías, José Luis (Investigador/a)
  • Felgueras Custodio, Nerea (Investigador/a)
  • Rodríguez Fuertes, Alfredo (Investigador/a)
  • Reyes Menéndez, Ana Luisa (Investigador principal (IP))
  • Cortés Ruiz, María (Investigador/a)
  • Ibar Alonso, Raquel (Investigador/a)
... View more Collapse

Period: 01-01-2025 - 31-12-2025

  • iMarina

Challenges in Poetry: From the Educational to the Dialectical¿

  • Reyes Menéndez, Ana Luisa (Otros) Doctorando: JONATHAN TEUMA

21/6/2024

  • iMarina

La importancia del análisis biométrico para la comprensión del comportamiento del consumidor turístico

  • Vico Belmonte, Ana Pilar (Tutor)
  • Reyes Menéndez, Ana Luisa (Director) Doctorando: NURIA RUIZ LACACI

20/6/2024

  • iMarina

La evolución del marketing digital y la introducción a las técnicas de neuromarketing como métodos de estudio del comportamiento del consumidor para generar valor a las marcas del sector de la moda.

  • Díaz Garrido, Eloisa (Tutor)
  • Reyes Menéndez, Ana Luisa (Tutor) Doctorando: ROCIO LOPEZ MUNIESA

17/5/2024

  • iMarina

This researcher has no patents or software licenses.

Last data update: 11/9/25 11:12 PM