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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Leveraging user behavior and data science technologies for management: An overview

  • Blasco-Arcas L
  • Kastanakis MN
  • Alcañiz M
  • Reyes-Menendez A

Journal Of Business Research - 1/1/2023

10.1016/j.jbusres.2022.113325 View at source

  • ISSN 01482963

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, Lorena
  • Lee, Hsin-Hsuan Meg
  • Kastanakis, Minas N.
  • Alcaniz, Mariano
  • Reyes-Menendez, Ana;

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 View at source

  • ISSN 01482963

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Ramon Saura, Jose
  • Rodriguez Santos, Carmen;

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 View at source

  • ISSN 02632373

Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • deMatos, Nelson
  • Correia, Marisol B.;

Journal Of Theoretical And Applied Electronic Commerce Research (p. 1929-1944) - 1/9/2021

10.3390/jtaer16060108 View at source

  • ISSN 07181876

Innovative knowledge-based methods for information management in business and marketing

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana;

Journal Of Indian Business Research (p. 341-342) - 3/8/2021

10.1108/jibr-06-2021-0227 View at source

  • ISSN 17554195

The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers

  • Rus-Arias, Enrique
  • Palos-Sanchez, Pedro R.
  • Reyes-Menendez, Ana;

Informatics - 1/3/2021

10.3390/informatics8010005 View at source

  • ISSN 22279709

Gaining a deeper understanding of nutrition using social networks and user-generated content

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Thomas, Stephen B.;

Internet Interventions - 1/4/2020

10.1016/j.invent.2020.100312 View at source

  • ISSN 22147829

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Heliyon - 1/3/2020

10.1016/j.heliyon.2020.e03626 View at source

  • ISSN 24058440

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Van Nostrand, Chris;

Informatics - 1/12/2020

10.3390/informatics7040047 View at source

  • ISSN 22279709

Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

  • Reyes-Menendez, Ana
  • Correia, Marisol B.
  • Matos, Nelson
  • Adap, Charlene;

Sustainability (p. 1-14) - 1/11/2020

10.3390/su12218972 View at source

  • ISSN 20711050

This researcher has no books.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 View at source

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 View at source

  • ISSN 23275502

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 2:56 AM