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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Leveraging user behavior and data science technologies for management: An overview

  • Blasco-Arcas L
  • Kastanakis MN
  • Alcañiz M
  • Reyes-Menendez A

Journal Of Business Research - 1/1/2023

10.1016/j.jbusres.2022.113325 Ver en origen

  • ISSN 01482963

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, Lorena
  • Lee, Hsin-Hsuan Meg
  • Kastanakis, Minas N.
  • Alcaniz, Mariano
  • Reyes-Menendez, Ana;

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 Ver en origen

  • ISSN 01482963

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Ramon Saura, Jose
  • Rodriguez Santos, Carmen;

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 Ver en origen

  • ISSN 02632373

Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • deMatos, Nelson
  • Correia, Marisol B.;

Journal Of Theoretical And Applied Electronic Commerce Research (p. 1929-1944) - 1/9/2021

10.3390/jtaer16060108 Ver en origen

  • ISSN 07181876

Innovative knowledge-based methods for information management in business and marketing

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana;

Journal Of Indian Business Research (p. 341-342) - 3/8/2021

10.1108/jibr-06-2021-0227 Ver en origen

  • ISSN 17554195

The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers

  • Rus-Arias, Enrique
  • Palos-Sanchez, Pedro R.
  • Reyes-Menendez, Ana;

Informatics - 1/3/2021

10.3390/informatics8010005 Ver en origen

  • ISSN 22279709

Gaining a deeper understanding of nutrition using social networks and user-generated content

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Thomas, Stephen B.;

Internet Interventions - 1/4/2020

10.1016/j.invent.2020.100312 Ver en origen

  • ISSN 22147829

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Heliyon - 1/3/2020

10.1016/j.heliyon.2020.e03626 Ver en origen

  • ISSN 24058440

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Van Nostrand, Chris;

Informatics - 1/12/2020

10.3390/informatics7040047 Ver en origen

  • ISSN 22279709

Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

  • Reyes-Menendez, Ana
  • Correia, Marisol B.
  • Matos, Nelson
  • Adap, Charlene;

Sustainability (p. 1-14) - 1/11/2020

10.3390/su12218972 Ver en origen

  • ISSN 20711050

Este/a investigador/a no tiene libros.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 12/08/23 2:56