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Author profile at the institutional portal

Serrano De Lara, Diana diana.serrano@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages

  • Redondo, Ignacio
  • Serrano, Diana

Journal of Theoretical and Applied Electronic Commerce Research - 10/1/2025

10.3390/jtaer20010009 View at source

  • ISSN 07181876

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

  • Redondo, Ignacio
  • Serrano, Diana

Journal Of Theoretical And Applied Electronic Commerce Research (p. 467-485) - 1/3/2024

10.3390/jtaer19010025 View at source

  • ISSN 07181876

Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services

  • Redondo, Ignacio
  • Serrano, Diana

Administrative Sciences (p. 122) - 4/5/2023

10.3390/admsci13050122 View at source

  • ISSN 20763387

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Last data update: 9/24/25 9:51 AM