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Author profile at the institutional portal

Serrano De Lara, Diana diana.serrano@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Incentivizing Video-on-Demand Subscription Intention Through Tiered Discounts and Anti-Piracy Messages

  • Redondo, I
  • Serrano, D

Journal of Theoretical and Applied Electronic Commerce Research - 10/1/2025

10.3390/jtaer20010009 View at source

  • ISSN 07181876

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

  • Redondo, I
  • Serrano, D

Journal Of Theoretical And Applied Electronic Commerce Research (p. 467-485) - 1/3/2024

10.3390/jtaer19010025 View at source

  • ISSN 07181876

Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services

  • Redondo, I
  • Serrano, D

Administrative Sciences (p. 122) - 4/5/2023

10.3390/admsci13050122 View at source

  • ISSN 20763387

This researcher has no books.

This researcher has no book chapters.

Explorando acciones que promuevan la intención de suscribirse a las plataformas de video bajo demanda.

  • Serrano, D. y Redondo, I.

11/9/2024

  • iMarina

Watch SVOD content without being a subscriber? Analysis of demand determinants and the impact of access control enforcement.

  • Serrano, D. y Redondo, I.

25/6/2024

  • iMarina

Measuring the effects of enforcing access control on subscription video-on-demand platforms.

  • Serrano, D. y Redondo, I.

28/5/2024

  • iMarina

A model to understand the level of use of subscription video-on-demand platforms and illegal streaming sites.

  • Serrano, D. y Redondo, I.

18/1/2024

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 5/14/26 1:46 AM