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Moreno Warleta, Gonzalo gonzalo.moreno@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Actualidad en retail no alimentario. Un decálogo para la transformación digital de los grandes especialistas no alimentarios

  • Gonzalo Moreno Warleta y María Puelles Gallo

Distribución Y Consumo (p. 47-61) - 1/7/2021

  • ISSN 11320176
  • iMarina

Hacia la mejora de la enseñanza en soft skills: una aplicación empírica en estudiantes de grado

  • Rozano Suplet, Mercedes
  • Moreno Warleta, Gonzalo
  • Schmitz, Anne
  • Slocum, Alesia

Rue. Revista Universitaria Europea (p. 47-74) - 1/7/2019

  • ISSN 11395796
  • iMarina

Distribución moderna en el mercado del bricolage: Operadores, productos y marcas. Atributos relevantes para la elección por parte del consumidor

  • Moreno Warleta, Gonzalo
  • Puelles Gallo, María
  • Díaz-Bustamante Ventisca, Mónica

Distribución Y Consumo (p. 43-55) - 1/1/2016

  • ISSN 11320176
  • iMarina

This researcher has no books.

Importance and Role of Retail Brands in a Non-Food Market: A Case Study of DIY Retailing in Spain

  • Gonzalo Moreno Warleta, Mónica Díaz-Bustamante Ventisca, María Puelles Gallo

Global Branding: Breakthroughs In Research And Practice (p. 314-340) - 31/1/2020

10.4018/978-1-5225-9282-2.ch016 View at source

Importance and role of retail brands in a non-food market: A case study of DIY retailing in Spain

  • Warleta G
  • Ventisca M
  • Gallo M

Handbook of research on strategic retailing of private label products in a recovering economy (p. 416-442) - 20/6/2016

10.4018/978-1-5225-0220-3.ch017 View at source

Types of Retailers, Brand Choice and New Products Trial: Challenges for the E-commerce of Consumer Packaged Goods

  • Puelles M
  • Warleta GM
  • Moreno M

Springer Proceedings In Business And Economics (p. 164-175) - 1/1/2020

10.1007/978-3-030-47764-6_20 View at source

  • ISSN 21987246

Educating future Managers in Soft Competences, in Spain: How far have we got, 20 years after the Bologna declaration?

  • Gonzalo Moreno Warleta, Mercedes Rozano Suplet, Alesia Slocum & Anne Schmitz

Education And New Developments 2019 (p. 243-247) - 30/6/2019

10.36315/2019v2end051 View at source

  • ISBN 9789895431267

Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

  • Warleta, Gonzalo Moreno
  • Gallo, Maria Puelles
  • Ventisca, Monica Diaz-Bustamante;

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 763-766) - 1/1/2016

10.1007/978-3-319-29877-1_146 View at source

  • ISSN 23636165

Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Nonfood Retailers

  • Moreno Warleta, Gonzalo
  • Puelles Gallo, María
  • Díaz-Bustamante Ventisca, Mónica

REDISCOVERING THE ESSENTIALITY OF MARKETING (p. 763-766) - 18/7/2015

  • iMarina

The Role of Store brands in the EDLP Model: Mercadona case study (Spain)

  • Espada, Antonio
  • Moreno Warleta, Gonzalo

24/11/2005

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 3/18/24 10:50 PM