Redondo Bellon, Ignacio ignacio.redondo@uam.es
Publications
- Articles 48
- Books 3
- Book chapters 2
- Conferences 19
- Working papers 0
- Technical reports 0
- Research projects 8
- Supervised theses 3
- Patent or software license 0
Relación entre os hábitos de consumo e os grupos lingüísticos en Galicia
- Redondo Bellón, Ignacio
Revista Galega De Economia (p. 165-179) - 1/1/1999
- ISSN 11322799
- iMarina
Responses to anti-adblock filters: theoretical foundations, influential factors, and managerial implications
- Redondo, Ignacio
- Aznar, Gloria;
Journal Of Business Economics And Management (p. 42-60) - 27/1/2021
10.3846/jbem.2020.13698 View at source
- ISSN 16111699
The Effects of Bilingualism on the Consumer: The Case of Spain
- Redondo Bellon, Ignacio
European Journal Of Marketing (p. 1136-1160) - 1/1/1999
10.1108/03090569910292311 View at source
- ISSN 03090566
The behavioral effects of negative product placements in movies
- Redondo, Ignacio;
Psychology & Marketing (p. 622-635) - 1/8/2012
10.1002/mar.20548 View at source
- ISSN 15206793
The connection between environmental attitude-behavior gap and other individual inconsistencies: a call for strengthening self-control
- Redondo, Ignacio
- Puelles, Maria;
International Research In Geographical And Environmental Education (p. 107-120) - 3/4/2017
10.1080/10382046.2016.1235361 View at source
- ISSN 10382046
The effectiveness of casual advergames on adolescents' brand attitudes
- Redondo, Ignacio;
European Journal Of Marketing (p. 1671-1688) - 1/11/2012
10.1108/03090561211260031 View at source
- ISSN 03090566
The payment dilemma in movie and music downloads: An explanation through cognitive dissonance theory
- Redondo, Ignacio
- Charron, Jean-Philippe;
Computers In Human Behavior (p. 2037-2046) - 14/5/2013
10.1016/j.chb.2013.04.015 View at source
- ISSN 07475632
The relation between the characteristics of the shopper and the retail format
- Redondo Bellon, Ignacio
Marketing And Research Today (p. 99-108) - 1/1/1999
- ISSN 09235957
- iMarina
To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film
- Redondo, Ignacio
- Russell, Cristel A.
- Bernal, Jorge;
Drug And Alcohol Review (p. S366-S374) - 1/4/2018
10.1111/dar.12671 View at source
- ISSN 09595236
To use or not to use ad blockers? The roles of knowledge of ad blockers and attitude toward online advertising
- Redondo I
- Aznar G
Telematics And Informatics (p. 1607-1616) - 1/9/2018
10.1016/j.tele.2018.04.008 View at source
- ISSN 07365853
Estrategias de publicidad y promoción
- Tellis, Gerard J
- Redondo Bellón, Ignacio
1/1/2001
- ISBN 84-7829-047-8
- iMarina
Marketing en el cine
- Redondo Bellón, Ignacio
1/1/2000
- ISBN 84-368-1427-4
- iMarina
La publicidad hecha espectáculo
- Redondo Bellon, Ignacio
978-84-611-9317-2 (p. 50-51) - 1/1/2007
- iMarina
Una aproximación geodemográfica a la localización de los centros comerciales a partir del comportamiento de compra de los consumidores.
- Cerdá Suárez, Luis Manuel
- Redondo Bellón, Ignacio
Xx Encuentro De Profesores Universitarios De Marketing [Recurso Electrónico]: Universidad De Las Palmas De Gran Canaria, 17-18-19 De Septiembre De 2008 (p. 26-26) - 1/1/2008
- iMarina
A psychographic comparison of online and offline gamblers: The more vulnerable users prefer the riskier gambling venue
- Redondo Bellon, Ignacio
4/6/2013
- iMarina
Conventional Ads us. Product Placements: the Impact of Stimulus Integration on Viewer's Brand Choice
- Redondo Bellon, Ignacio
- Bernal Peralta, Jorge
- Bernal, Jorge
3/6/2014
- iMarina
Could the environmental gap be related to other human inconsistencies?
- Puelles Gallo, María
- Redondo Bellon, Ignacio
12/6/2014
- iMarina
Efectividad del product placement versus los anuncios convencionales de publicidad
- Bernal Peralta, Jorge
- Redondo Bellon, Ignacio
13/11/2015
- iMarina
Explaining the environmental attitude-behavior gap: The rol of individual inconsistencies
- Puelles, Maria
- Redondo Bellon, Ignacio
- Puelles Gallo, María
3/6/2014
- iMarina
Exploring individual characteristics affecting software downloaders' payment dilemma
- Charron, Jean Philippe
- Redondo Bellon, Ignacio
Proceedings International Marketing Trends - 23/1/2015
- ISBN 9782953281127
- iMarina
Getting in tune: Explaining music downloaders - payment patterns through cognitive dissonance theory
- Charron, Jean-Philippe
- Redondo Bellon, Ignacio
4/6/2013
- iMarina
How Do Alcohol Portrayals in Movies Affect their Audience? Evidence from a Field Study
- Russell, Cristel A.
- Redondo Bellon, Ignacio
- Bernal Peralta, Jorge
17/5/2017
- iMarina
How do depictions of branded and non-branded alcoholic drinks in film influence viewers?
- Redondo Bellon, Ignacio
- Russell, Cristel A.
- Bernal Peralta, Jorge
26/5/2016
- iMarina
This researcher has no working papers.
This researcher has no technical reports.
Convenio de investigación con AIMC y ODEC
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: From 21-03-1995
- iMarina
Desarrollo de un método para planificar con más precisión la publicidad en televisión
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-11-1999 - 01-11-2000
- iMarina
Efectividad de los emplazamientos de marcas y productos alcohólicos en películas
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-09-2013 - 30-11-2014
- iMarina
Evaluación comparativa de los efectos del product placement y de la publicidad convencional
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-09-2012 - 31-08-2013
- iMarina
Impacto social de los estímulos promocionales de comida rápida dentro de las películas
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-02-2015 - 30-01-2016
- iMarina
Las nuevas tecnologías y la configuración de la competencia en mercados de productos de gran consumo y equipamiento familiar
- Campo Martinez, Sara (Investigador/a)
- Romero de la Fuente, Jaime (Investigador/a)
- Redondo Bellon, Ignacio (Investigador/a)
- Cruz Roche, Ignacio (Investigador/a)
- Fernandez Nogales, Angel Pedro (Investigador/a)
- Rebollo Arevalo, Alfonso Javier (Investigador/a)
- Yagüe Guillen, M Jesus (Investigador principal (IP))
Period: 28-11-2003 - 27-11-2006
- iMarina
Medición de la efectividad de la publicidad en juegos online
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 12-07-2006 - 12-04-2008
- iMarina
El alcance y la distribución de contactos publicitarios
- Ignacio Cruz Roche (Director)
- Redondo Bellon, Ignacio (Autor o Coautor) Doctorando: Redondo Bellón, Ignacio
1/1/1995
- iMarina
La efectividad de los emplazamientos negativos de marcas en el cine
- Redondo Bellon, Ignacio (Director) Doctorando: Bernal Peralta, Jorge Francisco
1/1/2010
- iMarina
Music, movie, and software piracy: Explaining downloaders compensation dilemma and exploring factors influencing online payment behaviors from a cognitive dissonance perspective
- Redondo Bellon, Ignacio (Director) Doctorando: Charron, Jean-Philippe
1/1/2015
- iMarina
This researcher has no patents or software licenses.
Research groups
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Marketing Del Entretenimiento
Role: Coordinador/a
Researcher profiles
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