Redondo Bellon, Ignacio ignacio.redondo@uam.es
Publications
- Articles 48
- Books 3
- Book chapters 2
- Conferences 19
- Working papers 0
- Technical reports 0
- Research projects 8
- Supervised theses 3
- Patent or software license 0
La formación, la primera inversión de los anunciantes
- Redondo Bellón, Ignacio
Ipmark: Información De Publicidad Y Marketing: Guía De Servicios Y Proveedores (Madrid) (p. 22-22) - 1/1/2012
- ISSN 02147459
- iMarina
Assessing the appropriateness of movies as vehicles for promoting tourist destinations
- Redondo, Ignacio;
Journal Of Travel & Tourism Marketing (p. 714-729) - 1/10/2012
10.1080/10548408.2012.720156 View at source
- ISSN 10548408
The effectiveness of casual advergames on adolescents' brand attitudes
- Redondo, Ignacio;
European Journal Of Marketing (p. 1671-1688) - 1/11/2012
10.1108/03090561211260031 View at source
- ISSN 03090566
The behavioral effects of negative product placements in movies
- Redondo, Ignacio;
Psychology & Marketing (p. 622-635) - 1/8/2012
10.1002/mar.20548 View at source
- ISSN 15206793
The payment dilemma in movie and music downloads: An explanation through cognitive dissonance theory
- Redondo, Ignacio
- Charron, Jean-Philippe;
Computers In Human Behavior (p. 2037-2046) - 14/5/2013
10.1016/j.chb.2013.04.015 View at source
- ISSN 07475632
Product placement: Una revisión teórico-práctica de sus capacidades y limitaciones
- Redondo Bellón, Ignacio
- Bernal Peralta, Jorge
Interciencia (p. 827-833) - 1/1/2015
- ISSN 03781844
- iMarina
Assessing the Risks Associated With Online Lottery and Casino Gambling: A Comparative Analysis of Players’ Individual Characteristics and Types of Gambling
- Redondo I
International Journal Of Mental Health And Addiction (p. 584-596) - 7/10/2015
10.1007/s11469-014-9531-0 View at source
- ISSN 15571874
Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies
- Redondo I
- Bernal J
Journal Of Promotion Management (p. 773-791) - 1/11/2016
10.1080/10496491.2016.1214205 View at source
- ISSN 10496491
The connection between environmental attitude-behavior gap and other individual inconsistencies: a call for strengthening self-control
- Redondo, Ignacio
- Puelles, Maria;
International Research In Geographical And Environmental Education (p. 107-120) - 3/4/2017
10.1080/10382046.2016.1235361 View at source
- ISSN 10382046
Online compensation behaviors from a cognitive dissonance perspective: An examination of software downloading in Spain
- Charron J
- Redondo I
International Journal Of E-Business Research (p. 51-64) - 1/10/2018
10.4018/ijebr.2018100103 View at source
- ISSN 1548114X
Marketing en el cine
- Redondo Bellón, Ignacio
1/1/2000
- ISBN 84-368-1427-4
- iMarina
Estrategias de publicidad y promoción
- Tellis, Gerard J
- Redondo Bellón, Ignacio
1/1/2001
- ISBN 84-7829-047-8
- iMarina
La publicidad hecha espectáculo
- Redondo Bellon, Ignacio
978-84-611-9317-2 (p. 50-51) - 1/1/2007
- iMarina
Una aproximación geodemográfica a la localización de los centros comerciales a partir del comportamiento de compra de los consumidores.
- Cerdá Suárez, Luis Manuel
- Redondo Bellón, Ignacio
Xx Encuentro De Profesores Universitarios De Marketing [Recurso Electrónico]: Universidad De Las Palmas De Gran Canaria, 17-18-19 De Septiembre De 2008 (p. 26-26) - 1/1/2008
- iMarina
Measuring the Influence of Advergames on Adolescents: The Role of Placement Conspicuousness and Play Time on Brand Evaluation
- Redondo Bellon, Ignacio
23/5/2009
- iMarina
Segmenting Theatrical Demand via Moviegoer Psychographics and Behavioral Variables
- Redondo Bellon, Ignacio
25/11/2010
- iMarina
Testing the Effectiveness of Negative Placements on Brand Consumption
- Redondo Bellon, Ignacio
24/5/2011
- iMarina
To Pay or Not to Pay?: Factors Affecting Movie Downloading Habits
- Charron, Jean-Philippe
- Redondo Bellon, Ignacio
23/5/2012
- iMarina
A psychographic comparison of online and offline gamblers: The more vulnerable users prefer the riskier gambling venue
- Redondo Bellon, Ignacio
4/6/2013
- iMarina
Getting in tune: Explaining music downloaders - payment patterns through cognitive dissonance theory
- Charron, Jean-Philippe
- Redondo Bellon, Ignacio
4/6/2013
- iMarina
Movie pirates' white lie: Understanding downloaders' compensation quandary through cognitive dissonance theory
- Charron, Jean-Philippe
- Redondo Bellon, Ignacio
26/6/2013
- iMarina
Explaining the environmental attitude-behavior gap: The rol of individual inconsistencies
- Puelles, Maria
- Redondo Bellon, Ignacio
- Puelles Gallo, María
3/6/2014
- iMarina
Conventional Ads us. Product Placements: the Impact of Stimulus Integration on Viewer's Brand Choice
- Redondo Bellon, Ignacio
- Bernal Peralta, Jorge
- Bernal, Jorge
3/6/2014
- iMarina
This researcher has no working papers.
This researcher has no technical reports.
Convenio de investigación con AIMC y ODEC
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: From 21-03-1995
- iMarina
Desarrollo de un método para planificar con más precisión la publicidad en televisión
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-11-1999 - 01-11-2000
- iMarina
Las nuevas tecnologías y la configuración de la competencia en mercados de productos de gran consumo y equipamiento familiar
- Campo Martinez, Sara (Investigador/a)
- Romero de la Fuente, Jaime (Investigador/a)
- Redondo Bellon, Ignacio (Investigador/a)
- Cruz Roche, Ignacio (Investigador/a)
- Fernandez Nogales, Angel Pedro (Investigador/a)
- Rebollo Arevalo, Alfonso Javier (Investigador/a)
- Yagüe Guillen, M Jesus (Investigador principal (IP))
Period: 28-11-2003 - 27-11-2006
- iMarina
Medición de la efectividad de la publicidad en juegos online
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 12-07-2006 - 12-04-2008
- iMarina
Medición de los efectos de los emplazamientos negativos de marcas en el cine
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-04-2008 - 30-09-2009
- iMarina
Evaluación comparativa de los efectos del product placement y de la publicidad convencional
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-09-2012 - 31-08-2013
- iMarina
Efectividad de los emplazamientos de marcas y productos alcohólicos en películas
- Redondo Bellon, Ignacio (Investigador principal (IP))
Period: 01-09-2013 - 30-11-2014
- iMarina
El alcance y la distribución de contactos publicitarios
- Ignacio Cruz Roche (Director)
- Redondo Bellon, Ignacio (Autor o Coautor) Doctorando: Redondo Bellón, Ignacio
1/1/1995
- iMarina
La efectividad de los emplazamientos negativos de marcas en el cine
- Redondo Bellon, Ignacio (Director) Doctorando: Bernal Peralta, Jorge Francisco
1/1/2010
- iMarina
Music, movie, and software piracy: Explaining downloaders compensation dilemma and exploring factors influencing online payment behaviors from a cognitive dissonance perspective
- Redondo Bellon, Ignacio (Director) Doctorando: Charron, Jean-Philippe
1/1/2015
- iMarina
This researcher has no patents or software licenses.
Research groups
-
Marketing Del Entretenimiento
Role: Coordinador/a
Researcher profiles
-
ORCID
-
Publons
-
Scopus Author ID
-
Dialnet id