Canorea Tiralaso, Héctor hector.canorea@urjc.es

Publications

Neuroscientific techniques applied to audiovisual stimuli: cognitive-emotional analysis of Heineken advertisements during COVID-19

  • Rajas Fernandez, Mario
  • Sutil Martin, Lucia
  • Canorea Tiralaso, Hector;

Icono 14 - 1/12/2022

10.7195/ri14.v20i2.1836 View at source

  • ISSN 16978293

Técnicas neurocientíficas aplicadas a estímulos audiovisuales: análisis cognitivo-emocional de anuncios de Heineken durante la COVID-19

  • Mario Rajas Fernández
  • Dolores Lucía Sutil Martín
  • Héctor Canorea Tiralaso

Icono 14 - 1/1/2022

  • ISSN 16978293
  • iMarina

The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip

  • Banos-Gonzalez, Miguel
  • Canorea Tiralaso, Hector
  • Rajas Fernandez, Mario;

Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020

10.4185/rlcs-2020-1452 View at source

  • ISSN 11385820

La difusión del vídeo musical en YouTube. Análisis de la capacidad viral del vídeoclip

  • Miguel Baños González
  • Héctor Canorea Tiralaso
  • Mario Rajas Fernández

Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020

  • ISSN 11385820
  • iMarina

La felicidad en publicidad desde la perspectiva del neuromarketing

  • Héctor Canorea Tiralaso
  • Mª del Carmen Cristófol-Rodríguez

Rae-Ic revista De La Asociación Española De Investigación De La Comunicación (p. 46-56) - 1/1/2018

  • ISSN 23412690
  • iMarina

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Last data update: 7/14/23 1:55 PM