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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Assessing applications of emerging technologies in a data-driven era of sustainability and challenges

  • Saura, JR
  • Mirza, N
  • Mahto, R

Technological Forecasting And Social Change - 1/6/2025

10.1016/j.techfore.2025.124110 Ver en origen

  • ISSN 00401625

Leader commitment: owner's motivations for involvement in their small business

  • Query
  • L
  • Saura
  • JR
  • Guaita Martínez
  • JM

Management Decision - 19/5/2025

10.1108/md-04-2024-0858 Ver en origen

  • ISSN 00251747

Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing

  • Gonçalves, MG
  • Barbosa, B
  • Saura, JR
  • Mariani, M

Journal Of Business Research - 8/3/2025

10.1016/j.jbusres.2025.115285 Ver en origen

  • ISSN 01482963

The Impact of Social Media on Gen Z's Mental Health and Privacy

  • Saura, JR
  • Gelashvili, V
  • Martínez-Navalón, JG

Journal Of Competiveness (p. 233-252) - 1/3/2025

10.7441/joc.2025.01.11 Ver en origen

  • ISSN 1804171X

Hot management trends

  • Ratten, V
  • Nanere, MG
  • Cunha, MPE
  • Fujimoto, Y
  • Intezari, A
  • García-Fernández, J
  • Dhakal, S
  • Omri, W
  • Saura, JR
  • Lux, A
  • Sajjad, A
  • Lisboa, A
  • D'Souza, C
... Ver más Contraer

Journal Of Management & Organization (p. 420-442) - 1/3/2025

10.1017/jmo.2025.6 Ver en origen

  • ISSN 18333672

Behavioral economics, artificial intelligence and entrepreneurship: an updated framework for management

  • Saura, JR
  • Buzinskiene, R

International Entrepreneurship And Management Journal - 1/12/2025

10.1007/s11365-025-01076-7 Ver en origen

  • ISSN 15547191

Integrating AI robotics in emerging economies: what are theethical limits?

  • Saura
  • JR
  • Hernández-Tamurejo
  • Á
  • González-Padilla
  • P

Bottom Line (p. 1-21) - 19/11/2025

10.1108/bl-11-2024-0200 Ver en origen

  • ISSN 0888045X

Generative artificial intelligence use in the workplace: implications for management practice

  • Hernández-Tamurejo
  • Á
  • Buzinskiene
  • R
  • Barbosa
  • B
  • Miceikiene
  • A
  • Saura
  • JR
... Ver más Contraer

Review Of Managerial Science - 8/11/2025

10.1007/s11846-025-00949-z Ver en origen

  • ISSN 18636683

How do e-governance and e-business drive sustainable development goals?

  • Lyulyov, O
  • Pimonenko, T
  • Saura, JR
  • Barbosa, B

Technological Forecasting And Social Change - 1/2/2024

10.1016/j.techfore.2023.123082 Ver en origen

  • ISSN 00401625

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

  • Saura, JR
  • Skare, V
  • Dosen, DO

Journal Of Innovation & Knowledge - 1/10/2024

10.1016/j.jik.2024.100597 Ver en origen

  • ISSN 2444569X

Big data marketing strategies for superior customer experience

  • Saura JR

(p. 1-346) - 1/1/2023

10.4018/978-1-6684-6454-0 Ver en origen

  • ISBN 9781668464564; 9781668464540

Teaching innovation in university education: Case studies and main practices

  • Saura JR

Social Science Journal (p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

  • ISBN 9781668444429; 9781668444412
  • ISSN 03623319

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

  • ISBN 9781799880059; 9781799880035

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2 Ver en origen

  • ISBN 9781466658011

Decoding the privacy puzzle: A study on AI deployment in public governance

  • Saura JR
  • Barbosa B
  • Rana S

Handbook On Governance And Data Science (p. 239-263) - 6/2/2025

10.4337/9781035301348.00020 Ver en origen

Harnessing Big Data for Smarter Tourism

  • Hernández-Tamurejo
  • A
  • González-Padilla
  • P
  • Saura
  • JR

Tourism On The Verge (p. 201-221) - 1/1/2025

10.1007/978-3-031-88582-2_12 Ver en origen

  • ISSN 23662611

The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact

  • Paula González-Padilla
  • José Ramón Saura
  • Senka Borovac Zekan

Digital Marketing (p. 91-108) - 21/3/2024

10.1201/9781003384960-7 Ver en origen

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

  • Saura JR

Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay (p. 1-416) - 1/1/2024

10.4018/979-8-3693-6945-6 Ver en origen

The desings of propaganda and marketing and their impact on the digital revolution of the current world

  • Debasa Navalpotro FR
  • Azcona Pastor JM

Big Data Marketing Strategies For Superior Customer Experience (p. 281-301) - 1/1/2023

10.4018/978-1-6684-6454-0.ch011 Ver en origen

  • ISBN 9781799880059

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks

  • Ramón-Saura J
  • Palos-Sanchez PR
  • de la Cruz del Río-Rama M

Studies On Entrepreneurship, Structural Change And Industrial Dynamics (p. 47-65) - 1/1/2020

10.1007/978-3-030-26245-7_4 Ver en origen

  • ISSN 25112023

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • José Ramón Saura

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

How to Use Artificial Intelligence in Education?

  • José Ramón Saura

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Activism in the Digital Age

  • Holgado-Ruiz
  • L
  • Saura
  • JR
  • Rodríguez-Herráez
  • BR

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

The Digital Tourism Business

  • José Ramón Saura
  • Ana Reyes-Menéndez
  • Pedro R. Palos‐Sánchez

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Digital Marketing Strategies Based on the E-Business Model

  • José Ramón Saura
  • Pedro R. Palos‐Sánchez
  • Marisol B. Correia

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

The digital marketing environment through search engine optimization and web metrics

  • Ramón Saura J
  • Palos-Sánchez PR
  • Lopez JJ

Proceedings Of The International Conference On Www/Internet 2017 And Applied Computing 2017 (p. 307-309) - 1/1/2017

  • iMarina

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Grupo de investigación consolidado en Marketing Digital, Redes Sociales y Privacidad de la URJC.

  • Saura Lacárcel, José Ramón (Investigador principal (IP))

Ejecución: 01-01-2024 - 31-12-2024

  • iMarina

La evolución del marketing digital y la introducción a las técnicas de neuromarketing como métodos de estudio del comportamiento del consumidor para generar valor a las marcas del sector de la moda.

  • Díaz Garrido, Eloisa (Tutor)
  • Reyes Menéndez, Ana Luisa (Tutor) Doctorando: ROCIO LOPEZ MUNIESA

17/5/2024

  • iMarina

EXPLORING THE BEHAVIOR OF DIGITAL ENTREPRENEURS: FROM THE TREND OF DISCONNECTION TO VIRTUAL REALITIES

  • Saura Lacárcel, José Ramón (Codirector)
  • Debasa Navalpotro, Felipe Rodolfo (Tutor) Doctorando: PAULA-ADRIANA GONZALEZ PADILLA

22/1/2024

  • iMarina

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 15/02/26 13:37