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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

How do e-governance and e-business drive sustainable development goals?

  • Lyulyov, O
  • Pimonenko, T
  • Saura, JR
  • Barbosa, B

Technological Forecasting And Social Change - 1/2/2024

10.1016/j.techfore.2023.123082 Ver en origen

  • ISSN 00401625

Is AI-based digital marketing ethical? Assessing a new data privacy paradox

  • Saura, Jose Ramon
  • Skare, Vatroslav
  • Dosen, Durdana Ozretic

Journal Of Innovation & Knowledge - 1/10/2024

10.1016/j.jik.2024.100597 Ver en origen

  • ISSN 2444569X

Exploring consumer perceptions of engine technology in vehicle purchase decision-making

  • Hernandez-Tamurejo, Alvaro
  • Saiz-Sepulveda, Alvaro
  • Herraez, Beatriz Rodriguez
  • Saura, Jose Ramon

Esic Market (p. e336- ) - 1/1/2024

10.7200/esicm.55.336 Ver en origen

  • ISSN 02121867

The role of cooperatives in sustainable development goals: A discussion about the current resource curse

  • Lafont, J
  • Saura, JR
  • Ribeiro-Soriano, D

Resources Policy - 13/5/2023

10.1016/j.resourpol.2023.103670 Ver en origen

  • ISSN 03014207

Overcoming the challenges of cooperative startups businesses: insights from a bibliometric network analysis

  • Sánchez-Robles M
  • Saura JR
  • Ribeiro-Soriano D

Review Of Managerial Science - 9/5/2023

10.1007/s11846-023-00670-9 Ver en origen

  • ISSN 18636683

Setting the development of digitalization: state-of-the-art and potential for future research in cooperatives

  • Ribeiro-Navarrete, B
  • Saura, JR
  • Simón-Moya, V

Review Of Managerial Science (p. 1459-1488) - 17/4/2023

10.1007/s11846-023-00663-8 Ver en origen

  • ISSN 18636683

Impact of extreme weather in production economics: Extracting evidence from user-generated content

  • Saura, JR
  • Ribeiro-Navarrete, S
  • Palacios-Marqués, D
  • Mardani, A

International Journal Of Production Economics - 10/4/2023

10.1016/j.ijpe.2023.108861 Ver en origen

  • ISSN 09255273

Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method

  • Barbosa B
  • Saura JR
  • Zekan SB
  • Ribeiro-Soriano D

Annals Of Operations Research - 12/3/2023

10.1007/s10479-023-05261-1 Ver en origen

  • ISSN 02545330

Privacy concerns in social media UGC communities: Understanding user behavior sentiments in complex networks

  • Saura JR
  • Palacios-Marqués D
  • Ribeiro-Soriano D

Information Systems And E-Business Management - 11/3/2023

10.1007/s10257-023-00631-5 Ver en origen

  • ISSN 16179846

Managing entrepreneurs' behavior personalities in digital environments: A review

  • González-Padilla, P
  • Navalpotro, FD
  • Saura, JR

International Entrepreneurship And Management Journal (p. 89-113) - 23/2/2023

10.1007/s11365-022-00823-4 Ver en origen

  • ISSN 15547191

Big data marketing strategies for superior customer experience

  • Saura JR

(p. 1-346) - 1/1/2023

10.4018/978-1-6684-6454-0 Ver en origen

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

The desings of propaganda and marketing and their impact on the digital revolution of the current world

  • Debasa Navalpotro FR
  • Azcona Pastor JM

Big Data Marketing Strategies For Superior Customer Experience (p. 281-301) - 1/1/2023

10.4018/978-1-6684-6454-0.ch011

  • ISBN 9781799880059
  • iMarina

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, D
  • Yábar, DPB
  • Saura, JR

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • José Ramón Saura

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

How to Use Artificial Intelligence in Education?

  • José Ramón Saura

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Activism in the Digital Age

  • Laura Holgado-Ruiz
  • José Ramón Saura
  • Beatriz Rodríguez Herráez

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

The Digital Tourism Business

  • José Ramón Saura
  • Ana Reyes-Menéndez
  • Pedro R. Palos‐Sánchez

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Digital Marketing Strategies Based on the E-Business Model

  • José Ramón Saura
  • Pedro R. Palos‐Sánchez
  • Marisol B. Correia

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

La evolución del marketing digital y la introducción a las técnicas de neuromarketing como métodos de estudio del comportamiento del consumidor para generar valor a las marcas del sector de la moda.

  • Saura Lacárcel, José Ramón (Director)
  • Díaz Garrido, Eloisa (Codirector)
  • Reyes Menéndez, Ana Luisa (Codirector) Doctorando: ROCIO LOPEZ MUNIESA

17/5/2024

  • iMarina

EXPLORING THE BEHAVIOR OF DIGITAL ENTREPRENEURS: FROM THE TREND OF DISCONNECTION TO VIRTUAL REALITIES

  • Saura Lacárcel, José Ramón (Codirector)
  • Debasa Navalpotro, Felipe Rodolfo (Director) Doctorando: PAULA-ADRIANA GONZALEZ PADILLA

22/1/2024

  • iMarina

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 13/02/25 16:56