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Ballestar de las Heras, María Teresa teresa.ballestar@urjc.es

Economía Aplicada I e Historia e Instituciones Económicas (y Filosofía Moral) / Universidad Rey Juan Carlos

Publications

A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers

  • Teresa Ballestar, Maria
  • Miguel Doncel, Luis
  • Sainz, Jorge
  • Ortigosa-Blanch, Arturo;

Technological Forecasting And Social Change - 1/12/2019

10.1016/j.techfore.2019.119756 View at source

  • ISSN 00401625

Impact of robotics on manufacturing: A longitudinal machine learning perspective

  • Teresa Ballestar, Maria
  • Diaz-Chao, Angel
  • Sainz, Jorge
  • Torrent-Sellens, Joan;

Technological Forecasting And Social Change - 1/1/2021

10.1016/j.techfore.2020.120348 View at source

  • ISSN 00401625

The Concept of Sustainability on Social Media: A Social Listening Approach

  • Teresa Ballestar, Maria
  • Cuerdo-Mir, Miguel
  • Teresa Freire-Rubio, Maria;

Sustainability - 1/3/2020

10.3390/su12052122 View at source

  • ISSN 20711050

An economic evaluation of educational interventions in the LOMLOE: Proposals for improvement with Artificial Intelligence

  • Teresa Ballestar, Maria
  • Sainz, Jorge
  • Sanz, Ismael;

Revista Espanola De Pedagogia (p. 133-154) - 1/4/2022

10.22550/rep80-1-2022-09 View at source

  • ISSN 21740909

An artificial intelligence analysis of climate-change influencers' marketing on Twitter

  • Teresa Ballestar, Maria
  • Martin-Llaguno, Marta
  • Sainz, Jorge;

Psychology & Marketing (p. 2273-2283) - 6/10/2022

10.1002/mar.21735 View at source

  • ISSN 15206793

Social Networks on Cashback Websites

  • Teresa Ballestar, Maria
  • Sainz, Jorge
  • Torrent-Sellens, Joan;

Psychology & Marketing (p. 1039-1045) - 1/12/2016

10.1002/mar.20937 View at source

  • ISSN 15206793

Segmenting the Future of E-Commerce, One Step at a Time

  • Teresa Ballestar, Maria;

Journal Of Theoretical And Applied Electronic Commerce Research (p. I-III) - 1/5/2021

10.4067/s0718-18762021000200101 View at source

  • ISSN 07181876

Productivity and employment effects of digital complementarities

  • Ballestar, Maria Teresa
  • Camina, Ester
  • Diaz-Chao, Angel
  • Torrent-Sellens, Joan;

Journal Of Innovation & Knowledge (p. 177-190) - 1/9/2021

10.1016/j.jik.2020.10.006 View at source

  • ISSN 2444569X

Customer segmentation in e-commerce: Applications to the cashback business model

  • Teresa Ballestar, Maria
  • Grau-Carles, Pilar
  • Sainz, Jorge;

Journal Of Business Research (p. 407-414) - 1/7/2018

10.1016/j.jbusres.2017.11.047 View at source

  • ISSN 01482963

Knowledge, robots and productivity in SMEs: Explaining the second digital wave

  • Teresa Ballestar, Maria
  • Diaz-Chao, Angel
  • Sainz, Jorge
  • Torrent-Sellens, Joan;

Journal Of Business Research (p. 119-131) - 1/1/2020

10.1016/j.jbusres.2019.11.017 View at source

  • ISSN 01482963

This researcher has no books.

This researcher has no book chapters.

Predicting customer quality in e-commerce social networks: a machine learning approach

  • Teresa Ballestar, Maria
  • Grau-Carles, Pilar
  • Sainz, Jorge;

Review Of Managerial Science (p. 589-603) - 1/6/2019

10.1007/s11846-018-0316-x View at source

  • ISSN 18636683

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 3:00 AM