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Ballestar de las Heras, María Teresa teresa.ballestar@urjc.es

Economía Aplicada I e Historia e Instituciones Económicas (y Filosofía Moral) / Universidad Rey Juan Carlos

Actividades

Social Networks on Cashback Websites

  • Ballestar, MT
  • Sainz, J
  • Torrent-Sellens, J

Psychology & Marketing (p. 1039-1045) - 1/12/2016

10.1002/mar.20937 Ver en origen

  • ISSN 15206793

Consumer behavior on cashback websites: Network strategies

  • Ballestar, MT
  • Grau-Carles, P
  • Sainz, J

Journal Of Business Research (p. 2101-2107) - 1/6/2016

10.1016/j.jbusres.2015.12.015 Ver en origen

  • ISSN 01482963

Customer segmentation in e-commerce: Applications to the cashback business model

  • Ballestar, MT
  • Grau-Carles, P
  • Sainz, J

Journal Of Business Research (p. 407-414) - 1/7/2018

10.1016/j.jbusres.2017.11.047 Ver en origen

  • ISSN 01482963

A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers

  • Ballestar, MT
  • Doncel, LM
  • Sainz, J
  • Ortigosa-Blanch, A

Technological Forecasting And Social Change - 1/12/2019

10.1016/j.techfore.2019.119756 Ver en origen

  • ISSN 00401625

Knowledge, robots and productivity in SMEs: Explaining the second digital wave

  • Ballestar, MT
  • Díaz-Chao, A
  • Sainz, J
  • Torrent-Sellens, J

Journal Of Business Research (p. 119-131) - 1/1/2020

10.1016/j.jbusres.2019.11.017 Ver en origen

  • ISSN 01482963

The Concept of Sustainability on Social Media: A Social Listening Approach

  • Ballestar, MT
  • Cuerdo-Mir, M
  • Freire-Rubio, MT

Sustainability - 1/3/2020

10.3390/su12052122 Ver en origen

  • ISSN 20711050

Impact of robotics on manufacturing: A longitudinal machine learning perspective

  • Ballestar, MT
  • Díaz-Chao, A
  • Sainz, J
  • Torrent-Sellens, J

Technological Forecasting And Social Change - 1/1/2021

10.1016/j.techfore.2020.120348 Ver en origen

  • ISSN 00401625

Segmenting the Future of E-Commerce, One Step at a Time

  • Ballestar, MT

Journal Of Theoretical And Applied Electronic Commerce Research (p. I-III) - 1/5/2021

10.4067/s0718-18762021000200101 Ver en origen

  • ISSN 07181876

Productivity and employment effects of digital complementarities

  • Ballestar, MT
  • Camiña, E
  • Díaz-Chao, A
  • Torrent-Sellens, J

Journal Of Innovation & Knowledge (p. 177-190) - 1/9/2021

10.1016/j.jik.2020.10.006 Ver en origen

  • ISSN 2444569X

From Ignorance to Distrust: The Public "Discovery" of COVID-19 Around International Women's Day in Spain

  • Martín-Llaguno, M
  • Ballestar, MT
  • Sainz, J
  • Cuerdo-Mir, M

International Journal Of Communication (p. 409-436) - 1/1/2022

  • ISSN 19328036
  • iMarina

Este/a investigador/a no tiene libros.

Este/a investigador/a no tiene capítulos de libro.

Predicting customer quality in e-commerce social networks: a machine learning approach

  • Ballestar, MT
  • Grau-Carles, P
  • Sainz, J

Review Of Managerial Science (p. 589-603) - 1/6/2019

10.1007/s11846-018-0316-x Ver en origen

  • ISSN 18636683

A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing

  • Ballestar, MT
  • Sainz, J

Springer Proceedings In Business And Economics (p. 80-90) - 1/1/2020

10.1007/978-3-030-47595-6_11 Ver en origen

  • ISSN 21987246

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Future leaders in ageing and digitalizing societies

  • Ballestar de las Heras, María Teresa (Investigador principal (IP))

Ejecución: 01-01-2026 - 31-12-2030

  • iMarina

Investigating the Impact of Industrial Robots on the Performance of Spanish Manufacturing Firms

  • Ballestar de las Heras, María Teresa (Director)
  • Sanz Labrador, Ismael (Tutor) Doctorando: TARANEH SHAHIN

12/12/2024

  • iMarina

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 14/05/26 9:51