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Ballestar de las Heras, María Teresa teresa.ballestar@urjc.es

Economía Aplicada I e Historia e Instituciones Económicas (y Filosofía Moral) / Universidad Rey Juan Carlos

Publications

A novel machine learning approach for evaluation of public policies: An application in relation to the performance of university researchers

  • Teresa Ballestar, Maria
  • Miguel Doncel, Luis
  • Sainz, Jorge
  • Ortigosa-Blanch, Arturo;

Technological Forecasting And Social Change - 1/12/2019

10.1016/j.techfore.2019.119756 View at source

  • ISSN 00401625

Customer segmentation in e-commerce: Applications to the cashback business model

  • Teresa Ballestar, Maria
  • Grau-Carles, Pilar
  • Sainz, Jorge;

Journal Of Business Research (p. 407-414) - 1/7/2018

10.1016/j.jbusres.2017.11.047 View at source

  • ISSN 01482963

Consumer behavior on cashback websites: Network strategies

  • Teresa Ballestar, Maria
  • Grau-Carles, Pilar
  • Sainz, Jorge;

Journal Of Business Research (p. 2101-2107) - 1/6/2016

10.1016/j.jbusres.2015.12.015 View at source

  • ISSN 01482963

Social Networks on Cashback Websites

  • Teresa Ballestar, Maria
  • Sainz, Jorge
  • Torrent-Sellens, Joan;

Psychology & Marketing (p. 1039-1045) - 1/12/2016

10.1002/mar.20937 View at source

  • ISSN 15206793

This researcher has no books.

This researcher has no book chapters.

Predicting customer quality in e-commerce social networks: a machine learning approach

  • Teresa Ballestar, Maria
  • Grau-Carles, Pilar
  • Sainz, Jorge;

Review Of Managerial Science (p. 589-603) - 1/6/2019

10.1007/s11846-018-0316-x View at source

  • ISSN 18636683

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 3:00 AM