Reinares Lara, Pedro José pedro.reinares@urjc.es
Actividades
- Artículos 22
- Libros 0
- Capítulos de libro 0
- Congresos 1
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro;
Journal Of Media Economics (p. 153-166) - 1/12/2016
10.1080/08997764.2016.1239621 Ver en origen
- ISSN 15327736
Using Radio Advertising to Promote Blood Donation
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018
10.1080/10495142.2017.1326340 Ver en origen
- ISSN 15406997
The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products
- Juaneda-Ayensa, Emma
- Olarte-Pascual, Cristina
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
British Food Journal (p. 675-696) - 1/1/2019
10.1108/bfj-05-2018-0303 Ver en origen
- ISSN 0007070X
The Cognitive Dimension and the Affective Dimension in the Patient's Experience
- Reinares-Lara, P.
- Rodríguez-Fuertes, A.
- Garcia-Henche, B.
Frontiers In Psychology - 25/9/2019
Editor: Frontiers Media S.A.
10.3389/fpsyg.2019.02177 Ver en origen
- ISSN 16641078
- ISSN/ISBN 1664-1078
Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks
- Martin-Santana, Josefa D.
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Journal Of Advertising Research (p. 274-+) - 1/9/2016
10.2501/jar-2016-035 Ver en origen
- ISSN 00218499
OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva;
E & M Ekonomie A Management (p. 189-205) - 1/1/2019
10.15240/tul/001/2019-1-013 Ver en origen
- ISSN 12123609
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
- Villace-Molinero, Teresa
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Frontiers In Psychology - 23/2/2016
10.3389/fpsyg.2016.00204 Ver en origen
- ISSN 16641078
Managing point of purchase advertising: Effectiveness in terms of recall and recognition
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.;
Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019
10.1016/j.jretconser.2019.04.004 Ver en origen
- ISSN 09696989
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
- Ponzoa Casado, Jose Manuel
- Reinares Lara, Pedro;
Cuadernos De Gestion (p. 197-213) - 1/1/2010
10.5295/cdg.100206jp Ver en origen
- ISSN 19882157
Este/a investigador/a no tiene libros.
Este/a investigador/a no tiene capítulos de libro.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
Perfiles de investigador/a
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ORCID
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Scopus Author ID