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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 View at source

  • ISSN 24449695

How does the radio spokesperson's voice influence credibility?

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 View at source

  • ISSN 16134087

Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

  • Reinares Lara P
  • Manuel Ponzoa J

Direct Marketing (p. 159-173) - 1/1/2008

10.1108/17505930810899311 View at source

  • ISSN 17505933

Effectiveness of advertising formats in television

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015

10.1504/ijima.2015.070714 View at source

  • ISSN 17418100

EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments

  • Reinares, Pedro
  • Garcia, Luis;

International Journal Of Bank Marketing (p. 376-389) - 1/1/2012

10.1108/02652321211247426 View at source

  • ISSN 02652323

Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group

  • Agirre, Izaskun
  • Reinares, Pedro
  • Freundlich, Fred;

Review Of Radical Political Economics (p. 345-367) - 1/9/2015

10.1177/0486613414542770 View at source

  • ISSN 04866134

Do new forms of television advertising occasion better recall than traditional advertising spots?

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro
  • Reinares Lara, Ricardo;

International Journal Of Advertising (p. 281-300) - 1/1/2013

10.2501/ija-32-2-281-300 View at source

  • ISSN 02650487

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

  • Fernandez, Alberto Ibanez
  • Reinares Lara, Pedro
  • Cortinas Ugalde, Monica
  • Sisodia, Gyanendra Singh;

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 View at source

  • ISSN 09696989

Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study

  • Reinares, Pedro
  • Reinares, Ricardo;

Jmm International Journal On Media Management (p. 161-175) - 1/1/2013

10.1080/14241277.2013.767260 View at source

  • ISSN 14241277

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM