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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 View at source

  • ISSN 24449695

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

Leading brands and distributors: Good Collaborative practices

  • Reinares Lara, Pedro;

Esic Market (p. 253-257) - 1/8/2011

  • ISSN 02121867
  • iMarina

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

  • Ponzoa Casado, Jose Manuel
  • Reinares Lara, Pedro;

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp View at source

  • ISSN 19882157

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.;

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

  • ISSN 09696989

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

  • Villace-Molinero, Teresa
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 View at source

  • ISSN 16641078

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva;

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

  • ISSN 12123609

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 View at source

  • ISSN 00218499

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

  • Juaneda-Ayensa, Emma
  • Olarte-Pascual, Cristina
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 View at source

  • ISSN 0007070X

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM