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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Do new forms of television advertising occasion better recall than traditional advertising spots?

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro
  • Reinares Lara, Ricardo;

International Journal Of Advertising (p. 281-300) - 1/1/2013

10.2501/ija-32-2-281-300 Ver en origen

  • ISSN 02650487

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

  • Villace-Molinero, Teresa
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 Ver en origen

  • ISSN 16641078

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 Ver en origen

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

Leading brands and distributors: Good Collaborative practices

  • Reinares Lara, Pedro;

Esic Market (p. 253-257) - 1/8/2011

  • ISSN 02121867
  • iMarina

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva;

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 Ver en origen

  • ISSN 12123609

Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

  • Reinares Lara P
  • Manuel Ponzoa J

Direct Marketing (p. 159-173) - 1/1/2008

10.1108/17505930810899311 Ver en origen

  • ISSN 17505933

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er Ver en origen

  • ISSN 19882157

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

  • Ponzoa Casado, Jose Manuel
  • Reinares Lara, Pedro;

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp Ver en origen

  • ISSN 19882157

How does the radio spokesperson's voice influence credibility?

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 Ver en origen

  • ISSN 16134087

Este/a investigador/a no tiene libros.

Este/a investigador/a no tiene capítulos de libro.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 15/09/23 23:34