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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

Do new forms of television advertising occasion better recall than traditional advertising spots?

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro
  • Reinares Lara, Ricardo;

International Journal Of Advertising (p. 281-300) - 1/1/2013

10.2501/ija-32-2-281-300 Ver en origen

  • ISSN 02650487

EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments

  • Reinares, Pedro
  • Garcia, Luis;

International Journal Of Bank Marketing (p. 376-389) - 1/1/2012

10.1108/02652321211247426 Ver en origen

  • ISSN 02652323

Effectiveness of advertising formats in television

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015

10.1504/ijima.2015.070714 Ver en origen

  • ISSN 17418100

Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study

  • Reinares, Pedro
  • Reinares, Ricardo;

Jmm International Journal On Media Management (p. 161-175) - 1/1/2013

10.1080/14241277.2013.767260 Ver en origen

  • ISSN 14241277

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 Ver en origen

  • ISSN 00218499

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro;

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 Ver en origen

  • ISSN 15327736

Using Radio Advertising to Promote Blood Donation

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 Ver en origen

  • ISSN 15406997

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

  • Fernandez, Alberto Ibanez
  • Reinares Lara, Pedro
  • Cortinas Ugalde, Monica
  • Sisodia, Gyanendra Singh;

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 Ver en origen

  • ISSN 09696989

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.;

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 Ver en origen

  • ISSN 09696989

Este/a investigador/a no tiene libros.

Este/a investigador/a no tiene capítulos de libro.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 15/09/23 23:34