Reinares Lara, Pedro José pedro.reinares@urjc.es
Actividades
- Artículos 22
- Libros 0
- Capítulos de libro 0
- Congresos 1
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017
10.1016/j.sjme.2017.02.001 Ver en origen
- ISSN 24449695
Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
- Agirre, Izaskun
- Reinares, Pedro
- Freundlich, Fred;
Review Of Radical Political Economics (p. 345-367) - 1/9/2015
10.1177/0486613414542770 Ver en origen
- ISSN 04866134
Managing point of purchase advertising: Effectiveness in terms of recall and recognition
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.;
Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019
10.1016/j.jretconser.2019.04.004 Ver en origen
- ISSN 09696989
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
- Fernandez, Alberto Ibanez
- Reinares Lara, Pedro
- Cortinas Ugalde, Monica
- Sisodia, Gyanendra Singh;
Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018
10.1016/j.jretconser.2018.01.007 Ver en origen
- ISSN 09696989
Using Radio Advertising to Promote Blood Donation
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018
10.1080/10495142.2017.1326340 Ver en origen
- ISSN 15406997
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro;
Journal Of Media Economics (p. 153-166) - 1/12/2016
10.1080/08997764.2016.1239621 Ver en origen
- ISSN 15327736
Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks
- Martin-Santana, Josefa D.
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Journal Of Advertising Research (p. 274-+) - 1/9/2016
10.2501/jar-2016-035 Ver en origen
- ISSN 00218499
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study
- Reinares, Pedro
- Reinares, Ricardo;
Jmm International Journal On Media Management (p. 161-175) - 1/1/2013
10.1080/14241277.2013.767260 Ver en origen
- ISSN 14241277
Effectiveness of advertising formats in television
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015
10.1504/ijima.2015.070714 Ver en origen
- ISSN 17418100
EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments
- Reinares, Pedro
- Garcia, Luis;
International Journal Of Bank Marketing (p. 376-389) - 1/1/2012
10.1108/02652321211247426 Ver en origen
- ISSN 02652323
Este/a investigador/a no tiene libros.
Este/a investigador/a no tiene capítulos de libro.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
Perfiles de investigador/a
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ORCID
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Scopus Author ID