Market Orientation and Organizational Performance in the Nonprofit Context: Exploring Both Concepts and the Relationship between Them

Journal of Nonprofit and Public Sector Marketing (p. 25-48) - 3/2008

https://doi.org/10.1300/j054v19n02_02 Ver en origen

• EISSN 1540-6997
• ISSN 1049-5142

• UC3M

Cross-Cultural Comparisons of Consumer Satisfaction Ratings: A Perspective from Albert Hirschman's Theory

INTERNATIONAL MARKETING REVIEW (p. 676-693) - 1/2010

https://doi.org/10.1108/02651331011088281 Ver en origen

• EISSN 1758-6763
• ISSN 0265-1335

• UC3M

Towards a Model and Methodology for Assessing Student learning Outcomes and Satisfaction

Quality Assurance in Education (Quality Assurance in Education) (p. 84-105) - 1/2010

https://doi.org/10.1108/09684881011035321 Ver en origen

• EISSN 1758-7662
• ISSN 0968-4883

• UC3M

Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police

JOURNAL OF SERVICE RESEARCH (p. 231-241) - 5/2012

https://doi.org/10.1177/1094670511435563 Ver en origen

• EISSN 1552-7379
• ISSN 1094-6705

• UC3M

Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay

JOURNAL OF SMALL BUSINESS MANAGEMENT (p. 602-616) - 10/2013

Editor: UNIVERSIDAD CARLOS III DE MADRID

https://doi.org/10.1111/jsbm.12007 Ver en origen

• EISSN 1540-627X
• ISSN 0047-2778

• UC3M
• UC3M

Open Innovation and service dominant logic: application of foundational premises to innovative firms

Harvard Deusto Business Research (p. 17-34) - 6/2013

https://doi.org/10.3926/hdbr.29 Ver en origen

• ISSN 2254-6235

• UC3M

Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities.

EDUCATIONAL STUDIES (p. 261-284) - 7/2013

https://doi.org/10.1080/03055698.2012.724353 Ver en origen

• EISSN 1465-3400
• ISSN 0305-5698

• UC3M

A framework for analysing higher education performance: students' satisfaction, perceived learning outcomes, and dropout intentions

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE (p. 1-21) - 6/2014

https://doi.org/10.1080/14783363.2013.807677 Ver en origen

• EISSN 1478-3371
• ISSN 1478-3363

• UC3M

Utilitarian and hedonic promotional appeals of 99-ending prices The influence of decision-making style

EUROPEAN JOURNAL OF MARKETING (p. 212-237) - 1/2015

https://doi.org/10.1108/ejm-09-2012-0556 Ver en origen

• EISSN 1758-7123
• ISSN 0309-0566

• UC3M

Small but sincere: how firm size and gratitude determine the effectiveness of cause marketing campaigns

JOURNAL OF RETAILING (p. 352-363) - 12/2018

https://doi.org/10.1016/j.jretai.2018.08.002 Ver en origen

• ISSN 0022-4359

• UC3M

Society needs and university teaching: Is there a gap?. In: Investigaciones de Economía de la Educación, Volumen 10

Investigaciones de Economía de la Educación, Volumen 10 (p. 617-633) - 1/2015

• ISBN 978-84-944483-4-8

• UC3M

Cultural Differences in Assessing Perceived Quality and Student Satisfaction with Public Higher Education: An Albert Hirschman´s Theory Application

7th International Congress on Public and Nonprofit marketing AIMPN - 2008

• UC3M

Satisfaction as Relief or Contentment: Comparing the Two Prototypes

17th Frontiers in Service Conference - 2008

• UC3M

Marketing Practices and Performance in a Post-Crisis Scenario

Academy of Marketing Science 40th Anniversary Conference 2011 - 2011

• UC3M

A framework for analyzing performance in the higher education service

XXIV Congreso Nacional de Marketing AEMARK - 2012

• UC3M

La eficacia de las prácticas de marketing de las pequeñas empresas en los mercados emergentes

XXIV Congreso Nacional de Marketing AEMARK - 2012

• UC3M

Evolution and impactof the marketing practices and market orientation in the tourism sector: the Uruguayan case

2013 Annual Conference of Emerging Markets Conference Board (2013 EMCB) - 2013

• UC3M

Marketing for innovative organizations: Open innovation through the lenses of the service dominant logic

42nd European Marketing Academy Conference (EMAC) Annual Conference 2013: Lost in Translation, Marketing in an Interconnected World - 2013

• UC3M

Current marketing practices and market orientation in the tourism sector: an evolutionary approach to the Uruguayan case

2013 Frontiers in Service Conference - 2013

• UC3M

Segmentation in the tourism sector: Using satisfaction prototypes

43rd European Marketing Academy Annual Conference (EMAC 2014): Paradigm, shifts and interactions - 2014

Editor: UNIVERSITAT DE VALENCIA

• ISBN 978-84-370-9453-3

• UC3M

Understanding patients' participation in health care services

EMAC 2015: Collaboration in research / European Marketing Academy Conference - 2015

• ISBN 978-90-823-8330-0

• UC3M

'Unserved' Interpretations of Service Satisfaction

2009

Editor: UNIVERSIDAD CARLOS III DE MADRID

• UC3M

Marketing for Technologies: S-D Logic and the Open Innovation Paradigm

2010

Editor: UNIVERSIDAD CARLOS III DE MADRID

• UC3M

Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style

2011

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

• UC3M

A framework for analyzing performance in higher education

2013

• UC3M

SEJ2007-65897 - Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado.

Ejecución: 01-10-2007 - 30-06-2011

Tipo: Nacional

Financiado por: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION

• UC3M

ECO2011-27942 - Estrategias de marketing y nuevos productos: impacto en el valor de la empresa.

Ejecución: 01-01-2012 - 31-12-2014

Tipo: Nacional

Financiado por: MINISTERIO DE CIENCIA E INNOVACION

• UC3M

ECO2017-87369-P - El reto del etiquetado de productos sostenibles: de la confusión a la preferencia determinada

Ejecución: 01-01-2018 - 30-09-2021

Tipo: Nacional

Financiado por: MINISTERIO DE ASUNTOS ECONOMICOS Y TRANSFORMACION DIGITAL

• UC3M

PID2021-123450OB-I00 - ONLINE COMMUNITIES AND AUDIENCE REACTIONS TO NOT SOCIALLY APPROVED ORGANIZATION ACTIONS

Ejecución: 01-09-2022 - 31-08-2026

Tipo: Nacional

Financiado por: AGENCIA ESTATAL DE INVESTIGACION (AEI)

• UC3M