Utilitarian and hedonic promotional appeals of 99-ending prices The influence of decision-making style

EUROPEAN JOURNAL OF MARKETING (p. 212-237) - 1/2015

https://doi.org/10.1108/ejm-09-2012-0556 Ver en origen

• EISSN 1758-7123
• ISSN 0309-0566

• UC3M

Towards a Model and Methodology for Assessing Student learning Outcomes and Satisfaction

Quality Assurance in Education (Quality Assurance in Education) (p. 84-105) - 1/2010

https://doi.org/10.1108/09684881011035321 Ver en origen

• EISSN 1758-7662
• ISSN 0968-4883

• UC3M

The recruit requirements of recent graduates: approaching the existing mismatch

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE (p. 57-70) - 1/2023

10.1080/14783363.2022.2029695 Ver en origen

• EISSN 1478-3371
• ISSN 1478-3363

• UC3M

Small but sincere: how firm size and gratitude determine the effectiveness of cause marketing campaigns

JOURNAL OF RETAILING (p. 352-363) - 12/2018

https://doi.org/10.1016/j.jretai.2018.08.002 Ver en origen

• ISSN 0022-4359

• UC3M

Open Innovation and service dominant logic: application of foundational premises to innovative firms

Harvard Deusto Business Research (p. 17-34) - 6/2013

https://doi.org/10.3926/hdbr.29 Ver en origen

• ISSN 2254-6235

• UC3M

New insights on satisfaction prototypes for segmentation: focus on customer experience

Journal of Vacation Marketing (p. 486-509) - 10/2022

10.1177/13567667211060566 Ver en origen

• ISSN 1356-7667

• UC3M

Moderating Role of Stress in Evaluating Negative Services: Encounters With the Police

JOURNAL OF SERVICE RESEARCH (p. 231-241) - 5/2012

https://doi.org/10.1177/1094670511435563 Ver en origen

• EISSN 1552-7379
• ISSN 1094-6705

• UC3M

Market Orientation and Organizational Performance in the Nonprofit Context: Exploring Both Concepts and the Relationship between Them

Journal of Nonprofit and Public Sector Marketing (p. 25-48) - 3/2008

https://doi.org/10.1300/j054v19n02_02 Ver en origen

• EISSN 1540-6997
• ISSN 1049-5142

• UC3M

Learning Outcomes and Dropout Intentions: An Analytical Model for Spanish Universities.

EDUCATIONAL STUDIES (p. 261-284) - 7/2013

https://doi.org/10.1080/03055698.2012.724353 Ver en origen

• EISSN 1465-3400
• ISSN 0305-5698

• UC3M

Familiarity and format: cause-related marketing promotions in international markets

INTERNATIONAL MARKETING REVIEW (p. 901-921) - 10/2019

10.1108/imr-10-2018-0307 Ver en origen

• EISSN 1758-6763
• ISSN 0265-1335

• UC3M

Society needs and university teaching: Is there a gap?. In: Investigaciones de Economía de la Educación, Volumen 10

Investigaciones de Economía de la Educación, Volumen 10 (p. 617-633) - 1/2015

• ISBN 978-84-944483-4-8

• UC3M

Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction

International Marketing Trends Conference (p. 1-7) - 2022

• ISBN 978-2-490372-14-0

• UC3M

Understanding patients' participation in health care services

EMAC 2015: Collaboration in research / European Marketing Academy Conference - 2015

• ISBN 978-90-823-8330-0

• UC3M

Students facing the labour market: what should they have learned? A competence gap analysis

INTED Conference (p. 6973-6980) - 2017

Editor: IATED ACADEMY

https://doi.org/10.21125/inted.2017 Ver en origen

• ISBN 978-84-617-8491-2

• UC3M

Society needs and university teaching: Is there a gap?

XXIV Jornadas de la Asociación de la Economía de la Educación (AEDE 2015) (p. 617-633) - 2015

Editor: Asociación de Economía de la Educación

• ISBN 978-84-944483-4-8

• UC3M

Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

2nd Mediterranean Symposium on Consumer Behavior Research - 2016

• UC3M

Segmentation in the tourism sector: Using satisfaction prototypes

43rd European Marketing Academy Annual Conference (EMAC 2014): Paradigm, shifts and interactions - 2014

Editor: UNIVERSITAT DE VALENCIA

• ISBN 978-84-370-9453-3

• UC3M

Satisfaction as Relief or Contentment: Comparing the Two Prototypes

17th Frontiers in Service Conference - 2008

• UC3M

Retos en la incorporación al mercado laboral: análisis de la brecha en competencias = Challenges in entering the labour market: a competence gap analysis

CINAIC VII Congreso Internacional sobre Aprendizaje, Innovación y Competitividad (p. 383-388) - 2017

Editor: UNIVERSIDAD DE ZARAGOZA

https://doi.org/10.26754/cinaic.2017.000001 Ver en origen

• ISBN 978-84-16723-41-6

• UC3M

Marketing for innovative organizations: Open innovation through the lenses of the service dominant logic

42nd European Marketing Academy Conference (EMAC) Annual Conference 2013: Lost in Translation, Marketing in an Interconnected World - 2013

• UC3M

Marketing Practices and Performance in a Post-Crisis Scenario

Academy of Marketing Science 40th Anniversary Conference 2011 - 2011

• UC3M

Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style

2011

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

• UC3M

Marketing for Technologies: S-D Logic and the Open Innovation Paradigm

2010

Editor: UNIVERSIDAD CARLOS III DE MADRID

• UC3M

A framework for analyzing performance in higher education

2013

• UC3M

'Unserved' Interpretations of Service Satisfaction

2009

Editor: UNIVERSIDAD CARLOS III DE MADRID

• UC3M

PID2021-123450OB-I00 - ONLINE COMMUNITIES AND AUDIENCE REACTIONS TO NOT SOCIALLY APPROVED ORGANIZATION ACTIONS

Ejecución: 01-09-2022 - 31-08-2026

Tipo: Nacional

Financiado por: AGENCIA ESTATAL DE INVESTIGACION (AEI)

• UC3M

SEJ2007-65897 - Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado.

Ejecución: 01-10-2007 - 30-06-2011

Tipo: Nacional

Financiado por: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION

• UC3M

ECO2011-27942 - Estrategias de marketing y nuevos productos: impacto en el valor de la empresa.

Ejecución: 01-01-2012 - 31-12-2014

Tipo: Nacional

Financiado por: MINISTERIO DE CIENCIA E INNOVACION

• UC3M

ECO2017-87369-P - El reto del etiquetado de productos sostenibles: de la confusión a la preferencia determinada

Ejecución: 01-01-2018 - 30-09-2021

Tipo: Nacional

Financiado por: MINISTERIO DE ASUNTOS ECONOMICOS Y TRANSFORMACION DIGITAL

• UC3M