International Research Circle on Marketing and Company Competitiveness
The data shown for the Universidad Carlos III de Madrid are partial, as they are intended to answer 2 questions:
- Who is researching a specific topic?
- What is an expert, group or particular department researching?
The search results will adhere to the following limits: active Researchers at Carlos III University of Madrid, Projects since 2006 and Publications, Theses, Patents and Software since 2008.
About research group
Research areas: Analysis and valuation of brand devaluation in situations of unfair competition brand copying and brand imitation.;Virtual communities and the use of new technologies for research and teaching in marketing and administration;Socially responsible marketing and public marketing;Design and strategic brand auditing;Advertising and promotion of for-profit and non-profit entities;Auditing design and implementation of competitive market strategies;Assessment of market satisfaction;Distribution commercial logistics and merchandising;Establishing royalties for intangible assets;Economic valuation of brands patents and other intangible assets;Design and assessment of customer loyalty programmes;Direct marketing customer assistance and Relationship Marketing;Environmental marketing policies;Marketing plans in a national and international context;Research of international markets.