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Alonso García, Francisco Javier

Economía y Dirección de Empresas / Universidad de Alcalá

Publications

Constraints and barriers on industrial customer performance in an omnichannel ecosystem

  • Cuesta-Valiño, P.
  • Alonso-García, J.
  • Pablo-Martí, F.
  • Núnez-Barriopedro, E.

Review of Managerial Science (p. 2749-2780) - 1/09/2024

Editor: Springer Science and Business Media Deutschland GmbH

10.1007/s11846-024-00780-y View at source

  • ISSN/ISBN 1863-6691

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

  • Alonso-Garcia, J.
  • Pablo-Marti, F.
  • Núñez-Barriopedro, E.
  • Cuesta-Valiño, P.

Journal of Business and Industrial Marketing (p. 317-336) - 20/01/2023

Editor: Emerald Publishing

10.1108/jbim-09-2021-0421 View at source

  • ISSN/ISBN 0885-8624

This researcher has no books.

La gestión onmicanal como estrategia clave para el bienestar organizacional

  • Francisco-Javier Alonso-García
  • Estela Núñez-Barriopedro
  • Federico Pablo Marti

Estrategias de marketing social corporativo: retos de comunicación y branding en entornos competitivos (p. 133-152) - 2020

Editor: Sindéresis

  • ISSN/ISBN 978-84-18206-63-4

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 5/28/26 2:03 PM