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Navarro Lucena, Fernando Jesús fernandojesus.lucena@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Levelling up esports research: Mapping the past, present, and future of a thriving digital arena

  • Navarro-Lucena, F
  • Molinillo, S
  • Anaya-Sánchez, R
  • Muñoz-Leiva, F

Performance Enhancement And Health - 1/10/2025

10.1016/j.peh.2025.100354 View at source

  • ISSN 22112669

The effects of esports viewers' customer experience on intention to purchase sponsoring brands: the mediating role of social identification

  • Navarro-Lucena, Fernando
  • Anaya-Sanchez, Rafael
  • Molinillo, Sebastian

Marketing Intelligence & Planning (p. 857-875) - 30/12/2024

10.1108/mip-01-2024-0052 View at source

  • ISSN 02634503

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

  • Navarro-Lucena, Fernando
  • Molinillo, Sebastian
  • Anaya-Sanchez, Rafael

Academia-Revista Latinoamericana De Administracion (p. 513-528) - 26/11/2024

10.1108/arla-05-2024-0094 View at source

  • ISSN 10128255

Effect of Social Identification on Esports Viewers Behaviours

  • Navarro-Lucena, Fernando
  • Molinillo, Sebastian
  • Anaya-Sanchez, Rafael

International Journal Of Human-Computer Interaction (p. 9262-9273) - 8/11/2024

10.1080/10447318.2024.2423353 View at source

  • ISSN 10447318

Gamification as a strategy of internal marketing

  • Ruizalba Robledo, Jose Luis
  • Navarro Lucena, Fernando
  • Jimenez Arenas, Sergio

009263 - El Usali Y La Historia De Los Sistemas Uniformes De Coste: ¿Un Reto Hispano? (p. 1113-1144) - 1/1/2013

10.3926/ic.455 View at source

  • ISSN 20143214

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Last data update: 2/15/26 1:37 PM