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Ruiz Equihua, Daniel daniel.ruize@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Smart speakers and customer experience in service contexts

  • Ruiz-Equihua, D
  • Romero, J
  • Casaló, LV
  • Loureiro, SMC

Psychology & Marketing (p. 2326-2340) - 21/9/2023

10.1002/mar.21907 View at source

  • ISSN 15206793

Human-robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism

  • Ruiz-Equihua, Daniel
  • Romero, Jaime
  • Correia Loureiro, Sandra Maria
  • Ali, Murad;

International Journal Of Contemporary Hospitality Management (p. 1966-1985) - 11/5/2023

10.1108/ijchm-05-2022-0597 View at source

  • ISBN 0959-6119
  • ISSN 09596119

Company size, online reviews and customer responses: implications for SMEs in the hospitality field

  • Ruiz-Equihua, D
  • Casalo, LV
  • Romero, J

Journal Of Hospitality And Tourism Technology (p. 490-502) - 25/4/2023

10.1108/jhtt-04-2022-0120 View at source

  • ISSN 17579880

How old is your soul? Differences in the impact of eWOM on Generation X and millennials

  • Ruiz-Equihua, Daniel
  • Casalo, Luis V.
  • Romero, Jaime;

Journal Of Hospitality And Tourism Insights (p. 553-566) - 28/6/2022

10.1108/jhti-10-2020-0193 View at source

  • ISSN 25149792

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

  • Romero J
  • Ruiz-Equihua D
  • Loureiro SMC
  • Casaló LV

Frontiers In Psychology - 8/4/2021

10.3389/fpsyg.2021.659994 View at source

  • ISSN 16641078

Be a part of it: promoting WOM, eWOM, and content creation through customer identification

  • Romero de la Fuente, Jaime
  • Ruiz Equihua, Daniel

Spanish Journal Of Marketing - Esic (p. 55-71) - 15/4/2020

10.1108/sjme-11-2019-0092 View at source

  • ISSN 24449695

Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry

  • Ruiz-Equihua, Daniel
  • Romero, Jaime
  • Casalo, Luis V.;

Journal Of Hospitality Marketing & Management (p. 310-328) - 2/4/2020

10.1080/19368623.2019.1630698 View at source

  • ISSN 19368631

This researcher has no books.

The bigger the better: Understanding the moderating role of firm size in eWOM processes in the hospitality industry

  • Daniel Ruiz-Equihua
  • Luis V Casaló
  • Jaime Romero

Omni-Channel Communication: Delivering Unified Communications Across All Branded Touch-Points: Conference Proceedings (p. 82-84) - 1/1/2021

  • iMarina

El papel de la familiaridad con la marca en el eWOM dentro del sector de la hostelería: un análisis exploratorio sobre hoteles y restaurantes

  • Ruiz Equihua, Daniel
  • Romero de la Fuente, Jaime
  • Casaló Ariño, Luis V

Buscando Nuevos Enfoques De Marketing Para Afrontar Los Cambios (p. 117-134) - 1/1/2020

  • iMarina

The role of automated social presence and psychological ownership on customer responses towards smart speakers in service interactions

  • Daniel
  • Jaime
  • Luis V
  • SMC

7/9/2022

  • iMarina

Analizando la percepción de la utilidad de las reseñas online

  • Daniel
  • Luis V
  • Jaime

31/8/2022

  • iMarina

The use of artificial intelligence in the hospitality industry: understanding customer service interactions with smart speakers

  • Daniel
  • Luis V
  • Jaime
  • SMC

11/7/2022

  • iMarina

The moderating role of online review usefulness on the relationship between online review valence and customer attitude

  • Daniel
  • Jaime
  • Luis V

10/5/2021

  • iMarina

El papel de la familiaridad con la marca en el eWOM en el sector de la hostelería: un análisis exploratorio sobre hoteles y restaurantes

  • Daniel Ruiz-Equihua
  • Luis V Casaló
  • Jaime Romero

7/5/2020

  • iMarina

¿Do familiarity and culture matter? An analysis of eWOM processes in Spain and México

  • Daniel Ruiz-Equihua
  • Jaime Romero
  • Luis V Casaló

11/9/2019

  • iMarina

Does size matters? An analysis of perceived firm size on eWOM processes

  • Daniel Ruiz-Equihua
  • Luis V Casaló
  • Jaime Romero

4/9/2019

  • iMarina

Understanding the Role of Brand Familiarity and Culture on eWOM Processes

  • Daniel Ruiz-Equihua
  • Jaime Romero
  • Luis V Casaló

29/4/2019

  • iMarina

The effect of online consumer reviews (EWOM) on consumer behaviors: SMES vs Big Companies

  • Daniel Ruiz-Equihua
  • Jaime Romero
  • Luis V Casaló

30/8/2018

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

LA INTERACCIÓN CON LOS ASISTENTES VIRTUALES: DETERMINANTES DE SU ADOPCIÓN Y USO EN EL PROCESO DE COMPRA

  • RUIZ EQUIHUA, DANIEL (Investigador/a)
  • CERDA MANSILLA, ELENA (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador principal (IP))
  • Romero de la Fuente, Jaime (Investigador principal (IP))

Period: 01-12-2022 - 30-11-2024

Type of funding: National

Amount of funding: 47035,00 Euros.

  • iMarina

Customer Journey Design: Touchpoint Automation Through Artificial Intelligence

  • Lurie, Nicholas Hubbard (Investigador/a)
  • Sthapit, Erose (Investigador/a)
  • van der Lans, Ralf (Investigador/a)
  • Correia Loureiro, Sandra Maria (Investigador/a)
  • RUIZ EQUIHUA, DANIEL (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador principal (IP))
  • Romero de la Fuente, Jaime (Investigador principal (IP))
... View more Collapse

Period: 01-10-2021 - 31-08-2024

Type of funding: National

Amount of funding: 22940,00 Euros.

  • iMarina

LA EXPERIENCIA DE COMPRA MULTICANAL EN LA CONSTRUCCIÓN (ECO2015- 69103-R)DEL VALOR DEL CLIENTE

  • MARÍA JESUS
  • NATALIA MARÍA (Investigador principal (IP))
  • RUIZ EQUIHUA, DANIEL (Investigador/a)

Period: 01-01-2016 - 31-12-2018

  • iMarina

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/9/24 2:43 PM