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Pascual Fraile, María Pilar pilar.pascual@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

  • Pascual-Fraile, MD
  • Villace-Molinero, T
  • Talón-Ballestero, P
  • Chaperon, S

Journal Of Vacation Marketing (p. 665-682) - 5/1/2024

10.1177/13567667231224091 View at source

  • ISSN 14791870

Communication for destinations' image in crises and disasters: a review and future research agenda

  • Pascual-Fraile, MD
  • Talón-Ballestero, P
  • Villacé-Molinero, T
  • Ramos-Rodríguez, AR

Tourism Review (p. 1385-1407) - 8/11/2022

10.1108/tr-11-2021-0521 View at source

  • ISSN 16605373

This researcher has no books.

Effectiveness (and Failures) of DMOs' marketing strategies on instagram using virtual influencers

  • Pascual-Fraile MP
  • Suárez-Álvarez R

Maximizing Destination Marketing Strategies In The Digital Era (p. 221-250) - 24/6/2025

10.4018/979-8-3693-9939-2.ch008 View at source

Comparing tourist travel behaviour in crises and post-crises

  • Pascual-Fraile MdP
  • Talón-Ballestero P
  • Villacé-Molinero T

Handbook Of Tourism And Consumer Behavior (p. 39-51) - 1/1/2024

10.4337/9781035309801.00012 View at source

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

El Madrid americano: Patrimonios compartidos y rutas turísticas en la Comunidad de Madrid. Siglos XVI-XIX. (TOURMARK)

  • Alvarez-Ossorio Alvariño, Antonio (Investigador principal (IP))

Period: 01-01-2025 - 31-12-2028

  • iMarina

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 11/10/25 1:44 PM