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Pascual Fraile, María Pilar pilar.pascual@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

  • Pascual-Fraile, Maria del Pilar
  • Villace-Molinero, Teresa
  • Talon-Ballestero, Pilar
  • Chaperon, Samantha

Journal Of Vacation Marketing (p. 665-682) - 5/1/2024

10.1177/13567667231224091 View at source

  • ISSN 14791870

Communication for destinations' image in crises and disasters: a review and future research agenda

  • Del Pilar Pascual-Fraile, Maria
  • Talon-Ballestero, Pilar
  • Villace-Molinero, Teresa
  • Ramos-Rodriguez, Antonio-Rafael

Tourism Review (p. 1385-1407) - 8/11/2022

10.1108/tr-11-2021-0521 View at source

  • ISSN 16605373

This researcher has no books.

Effectiveness (and Failures) of DMOs' marketing strategies on instagram using virtual influencers

  • Pascual-Fraile MP
  • Suárez-Álvarez R

Maximizing Destination Marketing Strategies In The Digital Era (p. 221-250) - 24/6/2025

10.4018/979-8-3693-9939-2.ch008 View at source

Comparing tourist travel behaviour in crises and post-crises

  • Pascual-Fraile MdP
  • Talón-Ballestero P
  • Villacé-Molinero T

Handbook Of Tourism And Consumer Behavior (p. 39-51) - 1/1/2024

10.4337/9781035309801.00012 View at source

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/4/26 4:23 PM