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García Magro, Cristina cristina.garcia.magro@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem

  • García-Magro C
  • Martín-Peña M-L
  • Sánchez-López JM

Journal Of Business & Industrial Marketing (p. 414-428) - 8/8/2022

10.1108/jbim-12-2021-0568 View at source

  • ISSN 08858624

Self-regulated learning and gamification in higher education: a proposal for an analysis model

  • Garcia Magro, Cristina
  • Martin Pena, Maria Luz;

Revista Espanola De Pedagogia (p. 341-361) - 1/8/2021

10.22550/rep79-2-2021-02 View at source

  • ISSN 21740909

PROTOCOL: Gamify a subject without advanced technology

  • Garcia Magro, Cristina
  • Martin Pena, Maria Luz
  • Diaz Garrido, Eloisa;

Working Papers On Operations Management (p. 20-35) - 1/12/2019

10.4995/wpom.v10i2.12662 View at source

  • ISSN 19899068

Design of services in servitized firms: gamification as an adequate tool

  • Garcia-Magro, Cristina
  • Soriano-Pinar, Isabel;

Journal Of Business & Industrial Marketing (p. 575-585) - 1/1/2019

10.1108/jbim-12-2018-0413 View at source

  • ISSN 08858624

Changes in the intellectual basis of servitization research: A dynamic analysis

  • Diaz-Garrido, Eloisa
  • Pinillos, Maria-Jose
  • Soriano-Pinar, Isabel
  • Garcia-Magro, Cristina;

Journal Of Engineering And Technology Management (p. 1-14) - 1/6/2018

10.1016/j.jengtecman.2018.01.005 View at source

  • ISSN 09234748

Fit model between participation statement of exhibitors and visitors to improve the exhibition performance

  • Garcia Magro, Cristina
  • Reyes Recio, Luisa E.;

009263 - El Usali Y La Historia De Los Sistemas Uniformes De Coste: ¿Un Reto Hispano? (p. 190-207) - 1/1/2015

10.3926/ic.552 View at source

  • ISSN 20143214

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Last data update: 7/14/23 1:56 PM