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Ballestar de las Heras, María Teresa teresa.ballestar@urjc.es

Economía Aplicada I e Historia e Instituciones Económicas (y Filosofía Moral) / Universidad Rey Juan Carlos

Publications

Enhancing Stock Market Prediction Using Gradient Boosting Neural Network: A Hybrid Approach

  • Shahin, T
  • Heras, MTBD
  • Sanz, I

Computational Economics (p. 3207-3235) - 1/6/2025

10.1007/s10614-024-10671-9 View at source

  • ISSN 09277099

A Primer on Out-of-the-Box AI Marketing Mix Models

  • Estevez, Macarena
  • Ballestar, Maria Teresa
  • Sainz, Jorge

Ieee Transactions On Engineering Management (p. 282-294) - 1/1/2025

10.1109/tem.2024.3519172 View at source

  • ISSN 00189391

Robots in action

  • Shahin, T
  • de las Heras, MTB
  • Sanz, I

World Economy (p. 2828-2854) - 1/7/2024

10.1111/twec.13562 View at source

  • ISSN 14679701

Gender and generational cohort impact on entrepreneurs' emotional intelligence and transformational leadership

  • Esteves, J
  • Rodriguez, GD
  • Ballestar, MT
  • Sainz, J

International Entrepreneurship And Management Journal (p. 1295-1322) - 1/6/2024

10.1007/s11365-024-00955-9 View at source

  • ISSN 15547191

Effectiveness of tutoring at school: A machine learning evaluation

  • Ballestar, Maria Teresa
  • Mir, Miguel Cuerdo
  • Pedrera, Luis Miguel Doncel
  • Sainz, Jorge

Technological Forecasting And Social Change - 1/2/2024

10.1016/j.techfore.2023.123043 View at source

  • ISSN 00401625

"Real impact": Challenges and opportunities in bridging the gap between research and practice Making a difference in industry, policy, and society

  • Dwivedi, YK
  • Jeyaraj, A
  • Hughes, L
  • Davies, GH
  • Ahuja, M
  • Albashrawi, MA
  • Al-Busaidi, AS
  • Al-Sharhan, S
  • Al-Sulaiti, KI
  • Altinay, L
  • Amalaya, S
  • Archak, S
  • Ballestar, MT
  • Bhagwat, SA
  • Bharadwaj, A
  • Bhushan, A
  • Bose, I
  • Budhwar, P
  • Bunker, D
  • Capatina, A
  • Carter, L
  • Constantiou, I
  • Coombs, C
  • Crick, T
  • Csáki, C
  • Darnige, Y
  • Dé, R
  • Delbridge, R
  • Dubey, R
  • Gauld, R
  • Gutti, RK
  • Hattingh, M
  • Haug, A
  • Hendricks, L
  • Hino, A
  • Hsu, CHC
  • Iivari, N
  • Janssen, M
  • Jebabli, I
  • Jones, P
  • Junglas, I
  • Kaushik, A
  • Khazanchi, D
  • Kodama, M
  • Kraus, S
  • Kumar, V
  • Maier, C
  • Malik, T
  • Matthee, M
  • McCarthy, IP
  • Meier, M
  • Metri, B
  • Micu, A
  • Micu, AE
  • Misra, SK
  • Mishra, A
  • Molin-Juustila, T
  • Oppermann, L
  • O'Regan, N
  • Pal, A
  • Pandey, N
  • Pappas, IO
  • Parker, A
  • Pathak, K
  • Pienta, D
  • Polyviou, A
  • Raman, R
  • Ribeiro-Navarrete, S
  • Ritala, P
  • Rosemann, M
  • Sarker, S
  • Saxena, P
  • Schlagwein, D
  • Schultze, H
  • Sharma, C
  • Sharma, SK
  • Simintiras, A
  • Singh, VK
  • Smuts, H
  • Soldatos, J
  • Tiwari, MK
  • Thatcher, JB
  • Vanberghen, C
  • Varga, A
  • Vassilakopoulou, P
  • Venkatesh, V
  • Viglia, G
  • Vorley, T
  • Wade, M
  • Walton, P
... View more Collapse

International Journal Of Information Management - 1/10/2024

10.1016/j.ijinfomgt.2023.102750 View at source

  • ISSN 02684012

An economic evaluation of educational interventions in the LOMLOE: Proposals for improvement with Artificial Intelligence

  • Ballestar, MT
  • Sainz, J
  • Sanz, I

Revista Espanola De Pedagogia (p. 133-154) - 1/4/2022

10.22550/rep80-1-2022-09 View at source

  • ISSN 21740909

Why is your company not robotic? The technology and human capital needed by firms to become robotic

  • Ballestar, MT
  • García-Lazaro, A
  • Sainz, J
  • Sanz, I

JOURNAL OF BUSINESS RESEARCH (p. 328-343) - 1/3/2022

10.1016/j.jbusres.2021.12.061 View at source

  • ISSN 01482963

An artificial intelligence analysis of climate-change influencers' marketing on Twitter

  • Ballestar, MT
  • Martín-Llaguno, M
  • Sainz, J

Psychology & Marketing (p. 2273-2283) - 6/10/2022

10.1002/mar.21735 View at source

  • ISSN 15206793

From Ignorance to Distrust: The Public "Discovery" of COVID-19 Around International Women's Day in Spain

  • Martín-Llaguno, M
  • Ballestar, MT
  • Sainz, J
  • Cuerdo-Mir, M

International Journal Of Communication (p. 409-436) - 1/1/2022

  • ISSN 19328036
  • iMarina

This researcher has no books.

This researcher has no book chapters.

A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing

  • Ballestar, MT
  • Sainz, J

Springer Proceedings In Business And Economics (p. 80-90) - 1/1/2020

10.1007/978-3-030-47595-6_11 View at source

  • ISSN 21987246

Predicting customer quality in e-commerce social networks: a machine learning approach

  • Ballestar, MT
  • Grau-Carles, P
  • Sainz, J

Review Of Managerial Science (p. 589-603) - 1/6/2019

10.1007/s11846-018-0316-x View at source

  • ISSN 18636683

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

Investigating the Impact of Industrial Robots on the Performance of Spanish Manufacturing Firms

  • Ballestar de las Heras, María Teresa (Director)
  • Sanz Labrador, Ismael (Tutor) Doctorando: TARANEH SHAHIN

12/12/2024

  • iMarina

This researcher has no patents or software licenses.

Last data update: 9/24/25 3:36 AM