The data shown for the Universidad Carlos III de Madrid are partial, as they are intended to answer 2 questions:

  • Who is researching a specific topic?
  • What is an expert, group or particular department researching?

The search results will adhere to the following limits: active Researchers at Carlos III University of Madrid, Projects since 2006 and Publications, Theses, Patents and Software since 2008.

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Author profile at the institutional portal

Esteban Bravo, Mercedes mesteban@emp.uc3m.es

Economía de la Empresa / Universidad Carlos III de Madrid

Publications

Predicting the virality of fake news at the early stage of dissemination

  • Esteban Bravo, Mercedes
  • Jiménez-rubido, Lisbeth D. L. M.
  • Vidal Sanz, Jose Manuel

EXPERT SYSTEMS WITH APPLICATIONS (p. 1-12) - 8/2024

https://doi.org/10.1016/j.eswa.2024.123390 View at source

  • EISSN 1873-6793
  • ISSN 0957-4174
Open Access

Tracking Fraudulent and Low-Quality Display Impressions

  • Callejo Pinardo, Patricia
  • Cuevas Rumin, Angel
  • Cuevas Rumin, Ruben
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

JOURNAL OF ADVERTISING (p. 309-319) - 5/2020

https://doi.org/10.1080/00913367.2020.1749914 View at source

  • EISSN 1557-7805
  • ISSN 0091-3367

Exact optimal experimental designs with constraints

  • Esteban Bravo, Mercedes
  • Leskiewicz, Agata
  • Vidal Sanz, Jose Manuel

STATISTICS AND COMPUTING (p. 845-863) - 5/2017

https://doi.org/10.1007/s11222-016-9658-x View at source

  • EISSN 1573-1375
  • ISSN 0960-3174

Can Retail Sales Volatility be Curbed Through Marketing Actions?

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

MARKETING SCIENCE (p. 232-253) - 4/2017

https://doi.org/10.1287/mksc.2016.1013 View at source

  • EISSN 1526-548X
  • ISSN 0732-2399

Platforms: a multiplicity of research opportunities

  • Sriram, S. Sriram
  • Manchanda, Puneet Manchanda
  • Esteban Bravo, Mercedes
  • Chu, Junhong Chu
  • Ma, Liye Ma
  • Song, Minjae Song
  • Shriver, Scott Shriver
  • Subramanian, Upender Subramanian
... View more Collapse

MARKETING LETTERS (p. 141-152) - 8/2015

https://doi.org/10.1007/s11002-014-9314-1 View at source

  • EISSN 1573-059X
  • ISSN 0923-0645

Historical impact of technological change on the US mass media advertising expenditure

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (p. 306-316) - 11/2015

https://doi.org/10.1016/j.techfore.2015.07.018 View at source

  • EISSN 1873-5509
  • ISSN 0040-1625
Open Access

Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

MARKETING SCIENCE (p. 621-640) - 9/2014

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

https://doi.org/10.1287/mksc.2014.0848 View at source

  • EISSN 1526-548X
  • ISSN 0732-2399
Open Access

Licensing radical product innovations to speed up the diffusion

  • Avagyan, Vardan
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (p. 542-555) - 12/2014

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

https://doi.org/10.1016/j.ejor.2014.05.031 View at source

  • EISSN 1872-6860
  • ISSN 0377-2217

Brand Value in Horizontal Alliances: The Case of Twin Cars

  • Esteban Bravo, Mercedes
  • Lado Couste, Nora Rita

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (p. 1533-1542) - 8/2011

https://doi.org/10.1057/jors.2010.112 View at source

  • EISSN 1476-9360
  • ISSN 0160-5682

Magazine Sales Promotion: A Dynamic Response Analysis

  • Esteban Bravo, Mercedes
  • Mugica Grijalba, Jose Miguel
  • Vidal Sanz, Jose Manuel

JOURNAL OF ADVERTISING (p. 137-146) - 9/2009

https://doi.org/10.2753/joa0091-3367380109 View at source

  • EISSN 1557-7805
  • ISSN 0091-3367

Marketing Research Methods: Quantitative and Qualitative Approaches

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

2021

Editor: CAMBRIDGE UNIVERITY PRESS

https://doi.org/10.1017/9781108874748 View at source

  • ISBN 9781108834988

This researcher has no book chapters.

[Participación en Mesa Redonda]

  • Esteban Bravo, Mercedes

Workshop on \"Business Analytics between Baruch BS and UC3M\" - 2016

Open Access

Sales volatility and marketing planning

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

XXVII Congreso de Marketing AEMARK 2015 (p. 872) - 2015

Editor: ESIC

  • ISBN 978-84-16462-51-3

Expenditure trends in us advertising: long-term effects and structural changes with new media introductions

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

XVII Congreso de Marketing AEMARK 2015 (p. 1129) - 2015

Editor: ESIC

  • ISBN 978-84-16462-51-3

Optimal experimental designs for nonlinear conjoint Analysis: solving the conundrum

  • Leszkiewicz, Agata
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

35th ISMS (INFORMS) Marketing Science Conference - 2013

A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry

  • Esteban Bravo, Mercedes

9th Invitational Choice Symposium - 2013

Optimal experimental designs for nonlinear analysis: Solving the conundrum

  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes
  • Leszkiewicz, Agata

6th International Conference of the ERCIM WG on Computational and Methodological Statistics (ERCIM 2013) - 2013

The Impact of Critics Discrepancy on Consumers Average Ratings and their Dispersion

  • Chocarro, Raquel
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

European Marketing Association Meeting (EMAC) - 2008

Open Access

Reconsidering optimal experimental design for conjoint analysis

  • Esteban Bravo, Mercedes
  • Leszkiewicz, Agata
  • Vidal Sanz, Jose Manuel

2012

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

Open Access

US advertising expenditure trends : long run effects and structural changes with new media introductions

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan

2012

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

Open Access

Can we curb retail sales volatility through marketing mix actions?

  • Esteban Bravo, Mercedes
  • Yildirim, Gokhan
  • Vidal Sanz, Jose Manuel

2011

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

Open Access

Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs

  • Avagyan, Vardan
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (p. 780-796) - 12/2011

Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa

https://doi.org/10.1016/j.ijresmar.2016.01.007 View at source

  • EISSN 1873-8001
  • ISSN 0167-8116

Optimal Risk in Marketing Resource Allocation

  • Balbas De La Corte, Alejandro
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

2009

Editor: UNIVERSIDAD CARLOS III DE MADRID

This researcher has no technical reports.

PID2021-125976NB-I00 - MODELOS ANALÍTICOS DE MARKETING ENRIQUECIDOS

  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes
  • Lee, Hyun Jung

Period: 01-09-2022 - 31-08-2025

Type of funding: National

Funding entity: AGENCIA ESTATAL DE INVESTIGACION (AEI)

SOCANET-CM-UC3M - Leading Innovation on Crowdfunding and Social Network Services Platforms: Information Processing via Analytical Modeling, Computational Tools, and Experiments

  • Guo Zhong, Bing
  • Lee, Hyun Jung
  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes
  • Toldra Simats, Anna
  • Rodrigues Maduro Junior, Paulo Rogerio

Period: 01-01-2020 - 31-03-2022

Type of funding: Regional

Funding entity: CAM. CONSEJERÍA DE EDUCACIÓN E INVESTIGACION

PGC2018-096083-B-I00 - TECNICAS ANALÍTICAS DE MARKETING BASADAS EN DATOS

  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes
  • Lee, Hyun Jung

Period: 01-01-2019 - 30-09-2022

Type of funding: National

Funding entity: AGENCIA ESTATAL DE INVESTIGACION (AEI)

ECO2015-67763-R - Técnicas analíticas de marketing en entornos con riqueza de datos

  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes

Period: 01-01-2016 - 31-12-2018

Type of funding: National

Funding entity: MINISTERIO DE ASUNTOS ECONOMICOS Y TRANSFORMACION DIGITAL

Estudio de distribución de prensa en España 2014

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

Period: 01-06-2014 - 01-10-2014

Type of funding: Regional

Funding entity: SOCIEDAD GRAL. ESPA/OLA LIBRERIA (SGEL)

Contrato para el "Estudio de distribución de prensa en España 2013"

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

Period: 01-06-2013 - 30-09-2013

Type of funding: Regional

Funding entity: SOCIEDAD GRAL. ESPA/OLA LIBRERIA (SGEL)

ECO2011-30198 - Herramientas analíticas para marketing interactivo

  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel
  • Yildirim, Gokhan
  • Leszkiewicz, Agata

Period: 01-01-2012 - 31-12-2015

Type of funding: National

Funding entity: MINISTERIO DE CIENCIA E INNOVACION

Asesoría para la elaboración de mapas perceptuales de la marca en la red social TWITTER

  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes

Period: 10-02-2012 - 09-06-2012

Type of funding: Regional

Funding entity: AGORA PROYECTOS Y SISTEMAS SL

SEJ2007-30274-E - EU-Offshoring: Globalization off-shoring effects in the EU

  • Esteban Bravo, Mercedes

Period: 01-10-2008 - 01-10-2009

Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION

SEJ2007-65897 - Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado.

  • Lado Couste, Nora Rita
  • Ladron De Guevara Martinez, Antonio
  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes
  • Martos Partal, Maria Mercedes
  • Torres Lacomba, Anna
  • Villa Valdes, Guillermo
  • Gaston Breton, Charlotte
  • Cesaroni, Fabrizio
  • Duque Zuluaga, Lola Cristina
  • Yildirim, Gokhan
  • Natale Junkes, Patricia
... View more Collapse

Period: 01-10-2007 - 30-06-2011

Type of funding: National

Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION

Three essays on marketing dynamics

  • Esteban Bravo, Mercedes
  • Yildirim, Gokhan
  • Vidal Sanz, Jose Manuel

Reading date: 11-07-2012

Three essays on conjoint analysis: Optimal design and estimation of endogenous consideration sets

  • Leszkiewicz, Agata
  • Vidal Sanz, Jose Manuel
  • Esteban Bravo, Mercedes

Reading date: 14-02-2014

Marketing strategies for enhacing word of mouth: sales acceleration and affiliate programs

  • Avagyan, Vardan
  • Esteban Bravo, Mercedes
  • Vidal Sanz, Jose Manuel

Reading date: 19-09-2012

This researcher has no patents or software licenses.

Last data update: 8/24/24 8:27 AM