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Author profile at the institutional portal

Villaseńor Roman, María Nieves nieves.villasenor@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Economía digital, una realidad emergente: Su investigación a través del CIEDI

  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Encuentros Multidisciplinares (p. 10-0) - 1/1/2023

  • ISSN 11399325
  • iMarina

Influence of Value Co-Creation on Virtual Community Brand Equity for Unichannel vs. Multichannel Users

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Ma;

Sustainability - 1/8/2021

10.3390/su13158403 View at source

  • ISSN 20711050

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics

  • Rubio, Natalia
  • Villasenor, Nieves
  • Yague, Maria Jesus;

International Journal Of Retail & Distribution Management (p. 1067-1088) - 1/1/2021

10.1108/ijrdm-10-2020-0390 View at source

  • ISSN 09590552

Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity

  • Rubio N
  • Villaseñor N
  • Yagüe M

Frontiers In Psychology - 27/5/2020

10.3389/fpsyg.2020.00927 View at source

  • ISSN 16641078

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

  • Rubio N
  • Villaseñor N
  • Yagüe M

Journal Of Product And Brand Management (p. 124-138) - 20/1/2020

10.1108/jpbm-09-2018-2017 View at source

  • ISSN 10610421

Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant's Perception of Own Expertise

  • Rubio, Natalia
  • Villasenor, Nieves
  • Yague, Ma Jesus;

Sustainability - 1/1/2020

10.3390/su12198151 View at source

  • ISSN 20711050

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

  • Rubio N
  • Villaseñor N
  • Yagüe M

Journal Of Consumer Marketing (p. 620-632) - 15/8/2019

10.1108/jcm-10-2017-2391 View at source

  • ISSN 07363761

Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants' Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Maria;

Complexity - 1/1/2019

10.1155/2019/7562903 View at source

  • ISSN 10762787

Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance

  • Schmitz, Anne
  • Villasenor-Roman, Nieves;

Administrative Sciences - 1/1/2018

10.3390/admsci8040065 View at source

  • ISSN 20763387

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Maria;

Journal Of Retailing And Consumer Services (p. 358-368) - 1/1/2017

10.1016/j.jretconser.2016.07.014 View at source

  • ISSN 09696989

This researcher has no books.

Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification

  • Natalia Rubio, Nieves Villaseñor and Maria Jesús Yagüe

Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments (p. 44-61) - 30/11/2019

10.4018/978-1-5225-7856-7.ch003 View at source

Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

  • Rubio, Natalia
  • Villaseñor, Nieves
  • Yagüe, María Jesús

Advancing Insights On Brand Management (p. 119-139) - 8/11/2018

10.5772/intechopen.69878 View at source

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

  • Natalia Rubio
  • Nieves Villaseñor
  • Mª Jesús Yagüe

Advances In National Brand And Private Label Marketing. Fifth International Conference (p. 125-133) - 1/1/2018

  • iMarina

El valor de los recursos intangibles para las empresas españolas: el capital directivo

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Innovación Y Competitividad: Desafíos De La Industria Española (p. 143-179) - 1/1/2018

  • iMarina

Brand equity of store brands and its effect on customer value: Spanish consumer goods retail sector

  • Rubio N
  • Villaseñor N
  • Yague M

Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy (p. 154-181) - 20/6/2016

10.4018/978-1-5225-0220-3.ch007 View at source

Creación de intangibles: Las marcas colectivas

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves

Una Nueva Política Industrial Para España / Coord. Por María Elisa Alvarez López; Rafael Myro Sánchez (Dir.) (p. 115-130) - 1/1/2016

  • iMarina

La formación de la lealtad y la cocreación de valor en el ámbito minorista desde la perspectiva de la lógica dominante de los servicios

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Experiencia Y Comportamiento Del Cliente En Un Entorno Multicanal: Claves De Éxito Para Fabricantes Y Detallistas (p. 143-164) - 1/1/2014

  • iMarina

El papel de las tic en la creación de beneficios en la cadena de valor de la distribución

  • Oubiña Barbolla, Javier
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Estratégias De Distribución Y Comportamiento De Compra Multicanal: Tendencias Y Oportunidades Para Que Fabricante Y Distribuidor Rentabilicen Sus Decisiones De Marketing (p. 109-132) - 1/1/2013

  • iMarina

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

  • Rubio N
  • Villaseñor N
  • Yagüe Mª

Springer Proceedings In Business And Economics (p. 125-133) - 1/1/2018

10.1007/978-3-319-92084-9_14 View at source

  • ISSN 21987246

Modelo de experiencia en la comunidad virtual desde la perspectiva de la cocreación

  • Natalia Rubio
  • Nieves Villaseñor
  • María Jesús Yagüe

Xxix Congreso De Marketing Aemark (2017) (p. 899-904) - 1/1/2017

  • iMarina

Destination Brand Personality: An Application to Spanish Tourism

  • Gomez Aguilar, Alejandro
  • Yaguee Guillen, Maria Jesus
  • Villasenor Roman, Nieves;

International Journal Of Tourism Research (p. 210-219) - 1/5/2016

10.1002/jtr.1997 View at source

  • ISSN 10992340

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yaguee, Maria;

Advances In National Brand And Private Label Marketing (p. 67-74) - 1/1/2016

10.1007/978-3-319-39946-1_8 View at source

Brand Capital and Earnings Quality EN: Session 2 - Brand capital and new challenges

  • Garcia Osma, Beatriz
  • Villaseñor Roman, María Nieves
  • Yagüe Guillen, M Jesus
  • Castro Balaguer, Rafael Jorge

22/5/2014

  • iMarina

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

  • Benito NR
  • Román NV
  • Guillén MJY

Springer Proceedings In Business And Economics (p. 83-90) - 1/1/2014

10.1007/978-3-319-07194-7_8 View at source

  • ISSN 21987246

This researcher has no working papers.

This researcher has no technical reports.

Excelencia profesorado universitario Profesor/a Contratado/a Doctor/a - Financiación e Investigación Comercial

  • Andres Alonso, Pablo DE (Investigador principal (IP))

Period: 01-01-2021 - 31-12-2023

Type of funding: Regional

Amount of funding: 37500,00 Euros.

  • iMarina

El marketing de relaciones la creación de valor en el marco de la lógica dominante de los servicios

  • Gomez Suarez, Monica (Investigador/a)
  • Villaseñor Roman, María Nieves (Investigador/a)
  • Romero de la Fuente, Jaime (Investigador/a)
  • Dolores Alvarez Basterra (Investigador/a)
  • Rozano Suplet, Maria Mercedes (Investigador/a)
  • Campo Martinez, Sara (Investigador/a)
  • Diaz Martin, Ana Maria (Investigador/a)
  • Fernandez Nogales, Angel Pedro (Investigador/a)
  • Jimenez Moreno, Laura (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador/a)
  • Oubiña Barbolla, Francisco Javier (Investigador/a)
  • Yagüe Guillen, M Jesus (Investigador principal (IP))
... View more Collapse

Period: 01-01-2013 - 31-12-2015

Type of funding: National

Amount of funding: 46800,00 Euros.

  • iMarina

La marca y su historia: valor económico, empresarial y social

  • Okazaki, Shintaro (Investigador/a)
  • Campo Martinez, Sara (Investigador/a)
  • Castro Balaguer, Rafael Jorge (Investigador/a)
  • Galaso Reca, Pablo (Investigador/a)
  • Villaseñor Roman, María Nieves (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador/a)
  • Fernandez de Pinedo Echevarria, Nadia (Investigador/a)
  • Myriam Montañez Nuñez (Investigador/a)
  • Gomez Suarez, Monica (Investigador/a)
  • Dones Tacero, Milagros (Investigador/a)
  • Rozano Suplet, Maria Mercedes (Investigador/a)
  • Felis Rota, Marta (Investigador/a)
  • Alonso Benito, Luis Enrique (Investigador/a)
  • Mendez Alonso, Juan Jose (Investigador/a)
  • Saiz Gonzalez, Jose Patricio (Investigador/a)
  • Oubiña Barbolla, Francisco Javier (Investigador/a)
  • Romero de la Fuente, Jaime (Investigador/a)
  • Cayon Garcia, Francisco (Investigador/a)
  • Garcia Osma, Beatriz (Investigador/a)
  • Diaz Martin, Ana Maria (Investigador/a)
  • Jimenez Moreno, Laura (Investigador/a)
  • Yagüe Guillen, M Jesus (Investigador principal (IP))
... View more Collapse

Period: 05-01-2012 - 30-04-2014

  • iMarina

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/24 2:08 PM