International Research Circle on Marketing and Company Competitiveness

Los datos mostrados de la Universidad Carlos III de Madrid son parciales, pues con ellos se pretende responder a 2 preguntas:

  • ¿Quién investiga un tema concreto?
  • ¿Qué investiga un/a investigador/a, grupo o departamento específico?

Por esta razón sólo recoge investigadores/as en activo.

Además, sólo se recogen los resultados de investigación siguiendo estos límites:

  • Proyectos de investigación desde 2006.
  • Publicaciones, Tesis doctorales, Patentes y Software desde 2008.

About research group

More info:

Research areas: Analysis and valuation of brand devaluation in situations of unfair competition brand copying and brand imitation.;Virtual communities and the use of new technologies for research and teaching in marketing and administration;Socially responsible marketing and public marketing;Design and strategic brand auditing;Advertising and promotion of for-profit and non-profit entities;Auditing design and implementation of competitive market strategies;Assessment of market satisfaction;Distribution commercial logistics and merchandising;Establishing royalties for intangible assets;Economic valuation of brands patents and other intangible assets;Design and assessment of customer loyalty programmes;Direct marketing customer assistance and Relationship Marketing;Environmental marketing policies;Marketing plans in a national and international context;Research of international markets.