SOCIAL NETWORKS: TECHNOLOGICAL MEDIA TO FACILITATE THE TEACHING-LEARNING PROCESS IN HIGHER EDUCATION - Salas Rueda, R A; Vazquez Estupinan, J J; Roel Ruiz Loredo, C; Lugo Garcia, J L; Ruiz Silva, H F (EDULEARN11: 3RD INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, 2016)