I Want to Engage my Audience! the Role of Micro-Influencer Characteristics and Parasocial Relationships on Follower?s Engagement Behavior: An Abstract - E Ballester; C Ruiz-Mafe; N Rubio; C Veloutsou (Amswmc25: 2024 Academy Of Marketing Science World Marketing Congress, Bel Ombre, Mauritius, 25-29 June 2024, 2024)