Method of marketing products through sales promotion to increase sales in a retail Mype [Método de comercialización de productos mediante Sales promotion para incrementar las ventas en una Mype minoristas] - Antúnez-Hernández D; Quispe-Cervantes L; Cespedes C; Torres-Sifuentes C; Raymundo C; Dominguez F (Proceedings Of The Laccei International Multi-Conference For Engineering, Education And Technology, 2023)