Levelling up esports research: Mapping the past, present, and future of a thriving digital arena - Navarro-Lucena, F; Molinillo, S; Anaya-Sánchez, R; Muñoz-Leiva, F (Performance Enhancement And Health, 2025)

The effects of esports viewers' customer experience on intention to purchase sponsoring brands: the mediating role of social identification - Navarro-Lucena, Fernando; Anaya-Sanchez, Rafael; Molinillo, Sebastian (Marketing Intelligence & Planning, 2024)

Effects of the spectator's emotional attachment to esports players on the sponsoring brand - Navarro-Lucena, Fernando; Molinillo, Sebastian; Anaya-Sanchez, Rafael (Academia-Revista Latinoamericana De Administracion, 2024)

Effect of Social Identification on Esports Viewers Behaviours - Navarro-Lucena, Fernando; Molinillo, Sebastian; Anaya-Sanchez, Rafael (International Journal Of Human-Computer Interaction, 2024)

Gamification as a strategy of internal marketing - Ruizalba Robledo, Jose Luis; Navarro Lucena, Fernando; Jimenez Arenas, Sergio (009263 - El Usali Y La Historia De Los Sistemas Uniformes De Coste: ¿Un Reto Hispano?, 2013)