An alternative trading strategy based on sports sentiment - Raúl Gómez Martínez; Camila Marques Bogliani; Jessica Paule Vianez (Management In A Smart Society: Business And Technological Challenges (Tokio) : Xxviii Congreso Internacional Aedem = 2019 Aedem International Conference : Tokio, 3 Y 4 De Septiempre De 2019, 2019)