Sutil Martín, Dolores Lucía doloreslucia.sutil@urjc.es

Publications

Herramientas de neurociencia en la investigación de marketing de branding y packaging

  • Cerro Rodríguez, Víctor José
  • Sutil Martín, Dolores Lucía
  • Cerro Urcelay, Itziar

Techno Review. International Technology, Science And Society Review / Revista Internacional De Tecnologã­a, Ciencia Y Sociedad - 8/12/2022

10.37467/revtechno.v11.3478 View at source

  • ISSN 26959933

Neuroscientific techniques applied to audiovisual stimuli: cognitive-emotional analysis of Heineken advertisements during COVID-19

  • Rajas Fernandez, Mario
  • Sutil Martin, Lucia
  • Canorea Tiralaso, Hector;

Icono 14 - 1/12/2022

10.7195/ri14.v20i2.1836 View at source

  • ISSN 16978293

El estudio del branding y el packaging desde el campo del neuromarketing: una revisión bibliométrica

  • Víctor José Cerro Rodríguez
  • Arta Antonovica
  • Dolores Lucía Sutil Martín
  • María García de Blanes Sebastián

Revista De Estudios Empresariales. Segunda Época. (p. 197-229) - 1/1/2022

10.17561/ree.n2.2022.6885 View at source

  • ISSN 19889046

The Influence of Unconscious Perceptual Processing on Decision-Making: A New Perspective From Cognitive Neuroscience Applied to Generation Z (vol 11, 1728, 2020)

  • Sutil-Martin, Dolores Lucia
  • Rienda-Gomez, Juan Jose;

Frontiers In Psychology - 2/9/2021

10.3389/fpsyg.2021.752308 View at source

  • ISSN 16641078

Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study

  • Banos-Gonzalez, Miguel
  • Rajas-Fernandez, Mario
  • Lucia Sutil-Martin, Dolores;

International Journal Of Environmental Research And Public Health - 1/8/2021

10.3390/ijerph18168721 View at source

  • ISSN 16604601

Soft Skills Training Program Based on Serious Games

  • Lucia Sutil-Martin, Dolores
  • Javier Otamendi, F.;

Sustainability - 1/8/2021

10.3390/su13158582 View at source

  • ISSN 20711050

The Emotional Effectiveness of Advertisement

  • Otamendi, F. Javier
  • Sutil Martin, Dolores Lucia;

Frontiers In Psychology - 4/9/2020

10.3389/fpsyg.2020.02088 View at source

  • ISSN 16641078

A Novel Integrating Virtual Reality Approach for the Assessment of the Attachment Behavioral System

  • Chicchi Giglioli, Irene Alice
  • Pravettoni, Gabriella
  • Sutil Martin, Delores Lucia
  • Parra, Elena
  • Raya, Mariano A.;

Frontiers In Psychology - 28/6/2017

10.3389/fpsyg.2017.00959 View at source

  • ISSN 16641078

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Last data update: 7/14/23 2:02 PM