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Arrazola Vacas, María Jesús maria.arrazola@urjc.es

Ciencias de la Educación, Lenguaje, Cultura y Artes, Ciencias Historico-Jurídicas y Humanísticas y Lenguas Modernas / Universidad Rey Juan Carlos

Publications

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro;

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 View at source

  • ISSN 15327736

This researcher has no books.

New Forms of Advertising in Television: Types and Effectiveness

  • ;

ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (p. 47-76) - 1/1/2016

10.1108/9781785603129 View at source

DESIGNING A COURSE IN ECONOMETRICS FOCUSED ON THE FINAL DEGREE PROJECT IN ECONOMICS

  • Arrazola, Maria
  • de Hevia, Jose
  • Perrote, Irene
  • Sanchez, Raul;

Inted2017: 11th International Technology, Education And Development Conference (p. 2305-2307) - 1/1/2015

  • ISSN 23401079
  • iMarina

URJC ECONOMETRIC GAME: A STRATEGY FOR TEACHING ECONOMETRICS

  • Arrazola, Maria
  • de Hevia, Jose
  • Perrote, Irene
  • Sanchez Larrion, Raul;

Edulearn16: 8th International Conference On Education And New Learning Technologies (p. 4276-4281) - 1/1/2013

  • ISSN 23401117
  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

ESTUDIOS SOBRE LA INTENSIDAD TECNOLÓGICA DE LAS EXPORTACIONES DE MANUFACTURAS: ANÁLISIS GENERAL Y DEL CASO ESPAÑA-ASIA

  • Arrazola Vacas, María Jesús (Codirector)
  • Hevia Payá, José de (Codirector) Doctorando: AMADEO FERNANDO NAVARRO ZAPATA

8/7/2019

  • iMarina

Un modelo de evaluación métrica para garantizar la generación de modelos de negocio basados en innovación disruptiva

  • Arrazola Vacas, María Jesús (Codirector)
  • Hevia Payá, José de (Codirector) Doctorando: JOSE ANTONIO ALVAREZ LOPEZ

26/2/2021

  • iMarina

This researcher has no patents or software licenses.

Last data update: 7/6/23 5:11 AM